The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
Highly-anticipated 28-minute short captures the trials and tribulations of youth culture coming of age in a suburban dystopia.
Seeing the streets of different cities through the eyes and skills of top BMX riders give a fresh perspective on the landscape and the sport.
Apple CEO Steve Jobs took the stage today at WWDC and announced a new cloud-based service that does a multiple of things, including changing the music industry.
Great example of art and advertising crossing boundaries, but the collaborators themselves are quite unique–POST iPad Magazine, Garage from Moscow, Neville Wakefield.
The medium of posters continues to be a strong canvas for spreading messages among youth culture, and Parisian street artist taps into this culture on a global scale.
In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.
Another excellent short video from the denim scene is Australia’s Ksubi using colored denim, models, and 80’s muscles cars in a very unique vignette.