Category: New Media

Boarding for Breast Cancer Launches Chasing Sunshine, a Documentary Following Pro Snowboarder Megan Pischke and Her Journey with Breast Cancer

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In honor of upcoming Breast Cancer Awareness Month in October, Boarding for Breast Cancer (B4BC) is proud to continue its commitment to the survivor community with the launch of the digital release of the powerful and inspiring B4BC documentary film, Chasing Sunshine, made possible by The North Face. Chasing Sunshine follows professional snowboarder Megan Pischke […]

Action Sports Alliance, a Nonprofit Empowering Young Women in Action Sports, Has Formed Women’s Skateboarding Alliance and Will Host First Women’s Street League Skateboarding Event Ever

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While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]

Incase, Apple-centric Cult Brand for Go-Pro Generation, Bought by Incipio Technologies

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It’s been clear from the beginning that the designers of the brand Incase targets someone who appreciates the Apple-aesthetic and thinks of their backpacks as an extension of their lifestyles. Instead a loads of straps for carabiners, it’s more important to have departments for one’s tablet, iPhone, or GoPro set-up. It takes into account the […]

Freitag Creates Compostable Denim, Launches Cool, Creative Campaign on a Horse

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Freitag continues push trends when it comes to sustainability, fashion, and style, this time with their five-pocket denim jeans that are completely 100% compostable. First, as they describe it, denim is back in Europe where the name started, “de Nimes” for denim and “genes” in French. Using their F-ABRIC denim, they’ve created denim jeans using […]

Agenda Ends Winter New York Show and Takes It to Miami Instead in Cool Wynwood Location, Home to Mural Projects During Art Basel

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Big news today from Agenda trade show, the leader in action sports, streetwear, urbanwear apparel, footwear and accessories as they have moved their New York show to Miami. We’re pleased to hear this, especially the cool location and timeframe. Here’s more: On January 18, 2016, Agenda will launch in Miami, FL. We have been holding […]

Youth Olympic Games in Buenos Aires 2018 Features BMX, Beach Volleyball, More, Plus Huge Emphasis On Engaging Youth Culture Via Social Media…Finally

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The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]

Largest Women’s Surf Event and Festival Comes to a Close at the Paul Mitchell Supergirl Pro with Tatiana Weston-Webb Winning Out of Field of 108 Surfers

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The Paul Mitchell Supergirl Pro Women’s QS6000 cape was dawned by a new champion Sunday afternoon as Tatiana Weston-Webb (HAW) battled through victory-at-sea conditions to earn a win over Courtney Conlogue (USA) and is now the Qualification Series (QS) points leader. Weston-Webb joins an elite group of women, including Conlogue, who have won this event […]

World’s Best Women Surfers Gather in Oceanside, CA, for Paul Mitchell Supergirl Pro, Only Major Women’s Qualifying Event in the U.S.

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After a record setting field of competitors in 2014, the World Surf League (WSL) Women’s Qualification Series (QS) Supergirl Pro comes back with even more to offer at the Oceanside Pier starting today, July 24 through July 26, 2015. Extending the field of competitors to 108, the Women’s QS6000 event welcomes the world’s best female […]

Shark Attack Against Pro Surfer Mick Fanning Shuts-Down Jeffrey’s Bay Open Event in South Africa

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Shark attacks have been on the rise globally, and today, Sunday, July 19, 2015, another potentially gruesome situation took place against world pro surfer Mick Fanning. During the J-Bay Open, Stop No. 6 on the 2015 Samsung Galaxy World Surf League (WSL) Championship Tour (CT), the event was called off following a dramatic incident that […]

Katy Perry to Be the Featured Holiday Girl for H&M, Replacing Lady Gaga and Tony Bennett

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Fast-fashion retailer H&M is coming off another strong quarter with sales including increased by 14% in in June 2015 compared to the same month the previous year. They’ve also just announced that their new Holiday campaign will feature Katy Perry. Katy, who got a significant boost after being on the Vans Warped Tour years ago, […]