Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]
In our upcoming 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, we reveal a number insightful shifts in the youth culture marketplace based on their concerns, buying patterns, trends, and ideas regarding global climate change, a world of limited fossil fuels, and expectations from brands regarding sustainability. In this story, […]
Called the “Grand Slam” with the slogan “Always the Sun,” in usual big-media style, Bread & Butter’s founder Karl Heinz-Muller announced a bombshell tonight during the opening of the Bread & Butter Berlin with some major news for Europe’s leading fashion and denim trade show. The show is moving back to Barcelona for the winter […]
Former CEO and founder of American Apparel, Dov Charney has new strategies towards getting his brand back after being ousted by his board on June 18, 2014. First, just 2 weeks after getting pushed out, Charney borrowed $20 million from Standard General to move his ownership from 27% to 43%. At the time, Randy Katz, […]
Footlocker announced June 26, 2014, that it would be moving their skate business from its CCS banner to Eastbay in a strategic transition. CCS was bought by Footlocker in 2008 for $102 million, and then transitioned from stores to online only. According to Footlocker, over the next several months, the CCS digital sites will continue […]
Japan is known for making some of the best denim in the world. Levi’s “Made in Japan” collection is a unique combination that combines local Japanese artists towards creating Japanese boro details, different, deeper, indigoes, and various finishes. Levi’s has announced that it will bring its Made in Japan collection worldwide, rather than just available […]
We are pleased to announced that we have been chosen to present at SXSW Eco conference in Austin, TX, October 6-8, 2014, regarding our research and sustainability strategies within youth culture markets. The presentation is called #TheSustainables: Youth Culture’s DIY Future. Today’s youth culture of 13-25-year-olds represent a new generation with different ideals from growing-up […]
On Wednesday, June 18, 2014, Dov Charney, the out-spoken founder and CEO of American Apparel, was ousted by his board of directors. The reason was because of the ongoing investigations of misconduct towards women. “This is not easy, but we felt the need to do what we did for the sake of the company,” Allan […]
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]