China Youth Culture’s Future Concerns, Changes, and Comparisons to Other Youth Markets, Provides Vital Insight for Marketers and Brand Managers Looking to Tap Into the World’s Largest Youth Population
What motivates and concerns youth culture of China is telling in why certain lifestyle brands and subcultures are attractive or not. Reflecting on data results from Label Networks’ China Youth Culture Study.
Fresh from the Spring Youth Culture Study 2011, we report on the latest youth culture preferences and trends when it comes to a key accessory in creating one’s style.
Label Networks’ 3rd China Youth Culture Study covering Beijing, Shanghai, and Guangzhou reveals that despite the global economic downturn, the tables have turned as American fashion brands discover new market opportunities.
Levi Strauss is not the only denim brand concentrating heavily on fit, comfort and lower price points these days, but the latest agreement with Target will impact the youth fashion industry.
Retail Round-up: Japan Spending Slowdown Hits Retailers Like Uniqlo; H&M Hit by High Cotton Prices; American Apparel Warns of Bankruptcy; Urban Outfitters Falls Short; Adidas X Justice Collab is Cool
Fashion X Technology: Gant’s Digital Showroom at Project; Fashism’s App for Crowdsourced Looks; Social Retail Trends with Wheretoget.It for Diehard Shoppers
The future of the business of fashion is re-shaping quickly and it’s often youth culture markets that adapt the fastest. Here’s the latest round-up of things to keep on your radar.
Retail Round-up: Nike’s Stock Drops, Effected by Higher Production Prices; Hot Topic Transitions with New CEO, plus Where Nike, Converse, Hurley and Hot Topic Now Stand Among Youth Culture Preferences