K-Swiss continues to expand its brands with the recent purchase of Supra and KR3W as of last Friday, May 29, 2015. So far the terms of the deal are unknown, but apparently, K-Swiss has been looking at Supra for some time. In an interview with Footwear News, Larry Reminton, President and CEO of K-Swiss Brands […]
Hot Topic, the teen brand and retailer that is highly desirable by youth culture shoppers and continues to perform well as revealed in our 15th Annual Spring Youth Culture Study 2015, announced on Tuesday, May 26, 2015, that is was buying Geeknet for $122 million. This means that Hot Topic is moving into the realm […]
Levi’s sees the writing on the wall with their latest concept of creating a Tailor Shop that caters to buyers DIY needs for individualism and creativity especially when it comes to denim. Somewhat similar to Nudie’s denim jeans repair shop (which is based on sustainability), the Levi’s Tailor Shop allows denim-heads to customize using Levi’s […]
Socks have made a strong resurgence among youth culture fashion in the past 3 years, making them one of the key new accessories of the new teen generation. From striped knee-highs to tie-dye motifs, and a strong color palette, socks are now as easily worn with cowboy boots and ankle boots as with sneakers or […]
Still not able to capture the marketshare they once had among teen buyers, Aeropostale’s Q1 report this week marked a loss of $45.3 million. The results were short of Wall Street expectations. According to our latest Spring Youth Culture Study 2015, Aeropostale has lost considerable preferences among specific segments of the teen marketplace, whereas other […]
This is one of the more interesting documentaries on fashion influences and scene during the growth of hip-hop in the early days. Produced by Nas and directed by Sacha Jenkins, “Fresh Dressed” taps into the best talents in the biz and how fashion shaped the industry, including Kanye West who talks about why he wanted […]
H&M has revealed their next designer collaboration with Balmain from Paris, and did so with significant panache during the Billboard Music Awards last weekend. Called #HMBalmaination, Balmain, a veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, has grown into a global pop-culture phenomenon. He and his friends Kendall Jenner and […]
VF Corporation released their Q1 financials on May 1, 2015, with the Outdoor and Action Sports categories leading the way. Check-out our latest 15th Annual Spring Youth Culture Study 2015 for more information about how the VF brands rank in preferences among today’s youth culture. Here are more highlights from VF: “We remain confident in […]
11-time world surfing champion Kelly Slater has launched his eco-friendly collection of home furnishings with PBTeen, starting with a star-studded launch party April 30, 2015, at the World Surf League’s headquarters in Santa Monica, CA. The collection is decidedly cool for many reasons. First, most of the pieces have some element of sustainability, similar to […]
Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]