Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]
Big news coming from the International Olympic Committee (IOC) last week as the Board announced that the proposal to add the package of five new sports to the program of the Olympic Games Tokyo 2020 was officially up for one more vote. If approved at the 129th IOC Session in Rio de Janeiro in August, […]
Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]
Last Monday, Hypebeast, the site known mostly as the place to find out about fashion trends in particular sneakers was listed on the Hong Kong stock market, raising some HK$65 million or US$270 million, making it one of the best Asian stocks for 2016. What started as a blog by Kevin Ma 11 years ago […]
Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]
Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]
It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]
Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]
The conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continue to be a question mark for retailers and exhibitors trying to get ahead of manufacturing, buying, and consumer cycles when it comes to winter sports. Many larger, former anchor brands of SIA have said that the show is simply […]
The longest-running music tour, the Vans Warped Tour, has announced their tour dates for 2016. This tour has become known as the rite-of-passage among youth culture in America today, and it clearly shows no signs of stopping. Two weeks ago at the FESTForward Conference in Santa Barbara, CA, the Warped Tour won for Best Sustainability […]