The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
Lululemon announced a new CEO on Tuesday, December 10, 2013 Laurent Potdevin,who was previously the President of TOMS Shows and before that, CEO of Burton Snowboards. In a video introduction, Potdevin describes how he plans to position the brand for global expansion. Lululemon has been dealing with brand backlash from its loyal fans ever since […]
They call it their “profit improvement plan” to streamline the brand, and focus, but another way to put it is that Quiksilver, once the kingpin of surfing and action sports, has had to deal with a harsh wake-up call that they simply aren’t popular with their once-core market of teens. Quiksilver hasn’t turned a profit […]
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
Today, November 7, 2013, ESPN announced that that the inaugural X Games Austin event dates will shift to June 5-8, 2014. Previously, the X Games was May 15-18. Here’s more: Following a highly competitive bid process during which Austin edged out Chicago, Detroit and Charlotte, N.C., ESPN announced in July that the Texas capital was […]
On Sunday, November 23, the International Olympic Committee (IOC) held a summit to discuss sports and the environment and the kick-off of the Sochi Games in February, 2014. Two of the key topics centered around bringing young people into sports and the role of sustainability. As we’ve noted before about the Olympics, they are not […]
Billabong continues to struggle along, this time by selling 92 West 49 retail stores across Canada to YM Inc., owners of Sirens, Stitches, Urban Planet, and Bluenotes for approximately C$9 million-C$11 million or between USD $8.6-$10.5 million. In a statement Neil Fiske, CEO of Billabong, said, “The sale of West 49 is part of our […]
While Nike tends to still hold fast to the notion that sneakers are not fashion, but are first and foremost about high-tech function, niche brands with a nod towards fashion have plowed their way into the cool aesthetics of a new culture of sneaker-heads. Not that Nike’s not on the leading-edge of sneaker style, because […]
Transworld SKATEboarding, the largest media property in the skateboarding industry, has announced Jaimie Owens as the new Editor in Chief. GrindMedia, which owns the brand, has been going through a series of changes in the past year and this marks yet another re-alignment to the media conglomerate. In a press release on October 22, 2013, […]