When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
Category: Skateboarding
Hurley/Nike Pull-out of U.S. Open of Surf Sponsorship for 2013 and Future—Pushing for Greater Connection to Youth Culture
Tom Sims, Legendary Snowboard and Skateboard Pioneer, Passes Away at 61
On Wednesday night, September 12, 2012, legendary snowboarding and skateboarding pioneer Tom Sims passed away from cardiac arrest at Santa Barbara Cottage Hospital, CA. He was 61. Tom Sims was known for many things including the inventor of the snowboard on the West Coast when he built his “skiboard” in 1963. He later went on […]
Project/reed Installation at S.L.A.T.E. Delivers Snapshop of Most Coveted Collabs in Street Culture
Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]
Magic, S.L.A.T.E, Street, Workroom, and Project Fashion Trade Shows Illustrate Dichotomy of Styles from Americana, Vintage, Heritage, to Prep Pastels, Neon Ravewear, Skate Influences, and Distinct Denim
Story and Photos by Kathleen Gasperini and Tom Wallace From August 20-24, 2012, Las Vegas, NV becomes the hotbed for fashion industry players as thousands of fashionistas, buyers, retailers, and media gather from every genre of fashion, footwear, and accessories within the global landscape. Despite the lingering economic global hardship, it was clear that orders […]
The New Tribes of Skateboarding: A Fractured Industry Opens Doors to New Styles, Brands, and Streetwear Crossovers in the State of Skate
With more than 350 people packing the Mandalay Bay conference room for Label Networks presentation “Action Sports and Streetwear: Youth Culture Influences Creating New Platforms Across Industries” at MAGIC/S.L.A.T.E./Project fashion trade shows on August 20, 2012, it confirmed that there are many brands and retailers with questions and ideas about the changing state of action […]
Label Networks to Present at MAGIC: “Action Sports and Streetwear Crossover: How Youth Culture’s Latest Lifestyle Influences Are Creating a New Platform for Both Industries”
We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear. Presentation Description: Many changes have taken place in street and youth culture fashion […]
Agenda Trade Show Brings Action Sports and Streetwear Together, Creating a New Platform for Contemporary Adventure and Heritage-Mod Brands and Designs—Label Networks Review
Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
Nike U. S. Open of Surfing Wraps with Lakey Peterson and Julian Wilson Champions and ASP Women’s World Tour Season Ending, Plus More from Surf-City
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
Nike SB X Levi’s Omar Salazar LR Denim Collection and Skate Sneak Dropping August 1
An interesting collab worth noting is the recent Nike Skateboarding X Levi’s Omar Salazar denim collection, including 511 jeans and trucker jacket, and Omar skate shoe dropping August 1, with a limited-edition of 2,000 pairs of denim jeans. A new video featuring Nike Skateboarding pro Omar Salazar skating and living unfiltered as he does on […]
X Games Descends on LA, Freestyle MotoX Pushes Limits with Japan’s Taka Higashino Taking Gold
Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]