Getting the story out is one of the most vital things a brand can do to spread their message. In the age of technology and changing dynamics of social media, there are several ways now to do this, however one of the most vital is through video formats. Several years ago, we actually started a […]
Sustainable Brands 2013 Conference which wrapped-up June 6th in San Diego, CA, brought together some of the top industry leaders in sustainability. With presentations ranging from ours at Label Network on “Sustainability and the State of the Future and Youth Culture,” to the keynote address by author, architect, and sustainability leader William McDonough, the week […]
Today, June 11, 2013, VF Corp., owners of Vans, The North Face, Wrangler, Timberland, among others, announced a bold new strategy of reaching $17 billion in revenue by the year 2017 with $18 in earnings per share, equaling a 5-year growth plan of 10 to 13% per year. The growth plan includes 8% from organic […]
We’re moving into fashion trade show season and many are announcing various changes to their plans for upcoming shows ranging from new brands on board, to conference programs, to entry eligibility. First, Bread & Butter in Berlin, which takes place from July 2-4, 2013 with the theme “Connect” has changed their entrance policy in order […]
One of the most popular aspects of our Sustainability and Youth Culture presentation called “The Generation of Hope” at the Sustainable Brands 13 Conference in San Diego, CA on June 3, was around the shifts in youth preferences, awareness, and influences in eco-friendly fashion, changes in thrift store buying patterns, and the power of spending […]
We’re pleased to announce that we’ve been asked to present at the prestigious Sustainable Brands 13 Conference in San Diego, CA on June 3, 2013 at the Paradise Point Resort and Spa. Our presentation will feature key highlights from our 2nd Annual Sustainability and the State of the Future Youth Culture Study. The 2nd Annual […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
VF Corp. released their Q1 financials today with two main areas on the rise: Outdoor & Action Sports segments up 10% and direct-to-consumer revenues up 12% including double-digit growth in the U.S. and International. Interestingly, The North Face was up 6% and Vans was up 25% with more than 30% growth in Europe. Here’s the […]
AGENDA Trade Show announced today another key hire in its ever-expanding team of industry experts with the addition of WeSC and RVCA marketing veteran Jim Shubin. According to Agenda: Shubin brings more than 20 years of experience in action sports and fashion to his new role as Director of Endemic Relations for AGENDA. Working […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]