Category: Sneakers/Footwear

Billabong In Talks with Sycamore Partners and Paul Naude for US$297.9 Million—And the Sad Story of Surf

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The sad saga of surf brand Billabong looks like it’s finally coming to some sort of conclusion with its buyer’s bidding wars ending. On April 8, 2013, The Australian reported that Billabong was in talks to be acquired by Sycamore Partners and Paul Naude, who was the former President, for US$297.9 million. Sycamore Partners were […]

Future Consumers Report: China’s Shifting Dynamics Effects on Fashion: America’s New Market

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In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]

Agenda’s On a Roll: New Hire Vanessa Chiu with Plans to Capture the Women’s Market

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AGENDA Trade Show has added yet another element to their expansion plans, with the announcement today, April 1, 2013, of hiring on Vanessa Chiu, the former Insight Marketing Manager, as Director of Women’s Sales and Marketing. Chiu joins AGENDA on the heels of the announcement that the show will be expanding its reach to include […]

Future Consumers Report: For the Love of Hoodies—How a Fashion Staple Impacts Youth Culture Style and Why

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What most people may not know is that Kickstarter’s most successful fashion-inspired campaign to date is based on a company’s goal to create the “10-Year-Hoodie.” The idea? To buck the trends of “planned obsolescence” incorporated in most manufacturing processes in fashion. The brand is called Flint and Tinder and its founder, Jake Bronstein, says his […]

Puma’s InCycle via Partnership with Cradle to Cradle Certified Brings Sustainability Philosophy to Sneaker Culture

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More brands are moving in the direction of creating sustainable products, as they should be. Not only is it important for the environment and to reduce effects on global warming, among many other things, but today’s there’s an entirely new generation that looks to the “green history” of a product before purchasing. In our Sustainability […]

The Expansion Agenda for Agenda Trade Show Heats-Up

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The expansion plans for what’s become one of the leading trade shows for streetwear, action sports-inspired apparel, footwear, and accessories, and upper urbanwear known as Agenda would inevitably invade the space of Las Vegas during what’s becoming a crowded trade show timeframe featuring MAGIC, Project MVMNT, Pool, and Capsule, (and MAGIC’s online show, Shop the Floor). […]

Label Networks’ New Youth Study Reveals “Recession Generation” Sparks DIY Subcultures with New Industries, Brands, Influences, Market Trends

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Now Available! Label Networks’ 13th Annual Spring Youth Culture Study! Label Networks’ 13th Annual Spring Youth Culture Study reveals new consumer insights from 13-25-year-olds across the United States—the “Recession Generation”–that’s sparking new DIY subcultures, brands, industries, and market trends in spending patterns, social networking, fashion, footwear, technology, music, sports, entertainment, and more. Youth culture in […]

Sneakerness Europe Goes Off—Proves Sneaker Culture Is Alive and Well among Youth Culture

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Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience.  In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]

Brand Round-up: Volcom Moves Into Footwear; Quiksilver Shifts Focus to Core Strengths, Changes Management

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Volcom is taking advantage of it’s PPR family by moving into creating a footwear line, including boots, with the assistance of fellow brand Puma. After 22 years of offering sandals only when it came to footwear, the skate, surf, brand is moving into Vans-like territory featuring a range of styles lowtops, hightops, boots, and an […]

Project MVMNT Destination Station for Street, Curated Clique Coolness, Modern Youth Culture

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Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]