There’s been a lot of buzz around Vans lately, first with their announcement that they are stepping in as the title sponsor of the U.S. Open of Surf in Huntington Beach, CA this summer, replacing the role that Nike and Hurley held onto for several years, and now their recent collaboration with Metallica, topped by […]
Last December, we examined the rise of online trade shows and the growing shift in patterns to a new format and schedule in fashion that were greatly impacting the industry. This growing number of online trade shows was a strong indication that even though the fashion industry tends to be slow when it comes to […]
While Skateboarder Magazine, owned by GrindMedia, touted its new and improved online version with more videos, photos, and features than ever before, the bad news that subscribers received in a letter with their Feb/March 2013 issue was that the print version would no longer be available. Subscribers of the print issues were offered the option […]
Among several rumors that actually started at Agenda, were that Magic and Project were re-designing their trade show floors and making some significant changes to debut in Las Vegas February 19-21, 2013. One of the major changes will be the elimination of the long-running S.L.A.T.E. area. Once known as the key location for core streetwear […]
From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]
Happy Holidays! As we take a look back at 2012, we’ve combed through the most popular Profile Reports that readers and subscribers gravitated to the most. Profile Reports keep industry leaders in youth culture up to speed with a variety of timely topics, insights, data, street photography, analysis, and future forecasting. This is where we […]
The growing number of online trade shows is a strong indication that even though the fashion industry tends to be slow when it comes to digital and mobile commerce and technology, there are some brands, fans, and industry leaders who get how a new generation of consumers shop and why. In this profile report, we […]
New Balance has decided to enter into the skateboarding sneaker and lifestyle apparel market with their recent announcement of the launch of the New Balance Numeric or NB#. West-coast based Black Box distribution will produce and market the sneaker brand and apparel via skateboarding channels. “New Balance is proud to partner with Black Box on […]
The latest outline of the various international cities and sporting disciplines for the global expansion of the ESPN X Games has been revealed, indicating where new and old sports favorites will come to life around the world in 2013. The expanded X Games will feature 6 host cities, 7 sports, and 26 disciplines in Foz […]
Urban cycling, from the fixie scene to bikes-as-alternative-transportation continues to be a growing sportswear market among males and females. From Levi’s latest bike collection, to the originators, Outlier, to the latest KickStarter initiatives creating women’s apparel, urban cycling, the and styling fashion and accessories that comes with this emerging lifestyle, are taking center stage. This […]