Surfing continues to go through unprecedented changes as the effects of the economy take its toll on what survives and what doesn’t, and new interests re-shape the traditional standards of an industry in major flux. To start, on the cusp of news that Nike/Hurley will no longer be sponsoring mainland’s largest surfing event, the U.S. […]
When it comes to favorite footwear, the majority of 13-25-year-olds across the United States will name a sneaker brand over a footwear brand which is why understanding sneaker culture, including blogs, is of importance for this marketplace. In this story, we take a look at fresh data from Label Networks’ Fall Youth Culture Study 2012 […]
Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
Starting off at the concept store Colette in Paris during the 4th annual Vogue Fashion Night Out Sept 6, 2012, on the rue Saint-Honore featured an ideal location for latest trends in high-end streetwear. The store opened for hipsters and designers starting at 6 p.m. and within minutes, the queue out front stretched 3 blocks. […]
One of the best trends coming out in the past 3 years among major brands in youth culture fashion markets are the introduction of transparent sustainability plans. One of the leaders in this arena is the fast-fashion giant from Sweden, H&M. Last week, they announced yet another plan of action which hopefully many brands in […]
Undoubtedly the leading fashion trade show in Europe for Street and Urbanwear, Bread and Butter in Berlin leads the way for evolution in cadence with the changing times. On Sept 4, 2012, President Karl-Heinz Muller announced his show has faced some decisions and would be editing out specific brands in the future and limiting the […]
One of the most popular sections within Label Networks’ presentations on Global Youth Culture often stem around disruptive technologies and the differences in patterns between how young people utilize various electronic devices vs. other generations. For example, based on their DIY sensibilities, often what may have been created for a specific purpose is modified and […]
Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]