Story and Photos by Kathleen Gasperini and Tom Wallace The flurry of fashion trade shows in Las Vegas from February 12-15, 2012 bring with them a diverse angle of what’s taking shape in fashion from a wide spectrum of genres particularly in the United States. While we mostly concentrate on youth culture influences, including streetwear, […]
Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Ever since Billabong’s horrid December 2011 financial report of a drop of 44% for an all-time record low on December 19th, the surf brand has been under a microscope among financial advisors as to what’s next for the troubled action sports company. After the December report, Goldman Sachs announced a structure review, with Billabong stating […]
Vegas fashion trade shows are currently in full swing as the world’s top fashionistas, buyers, exhibitors, media, and celebs have come to America’s biggest shows of the year from February 12-15, 2012 to check out the latest from MAGIC, Project, Workroom, (capsule), S.L.A.T.E., Street, Pool, and others. From our perspective of youth culture trends, we […]
The usage of QR codes has again come into play in a unique fashion when it comes to increasing brand awareness, this time with the legendary shoe brand Fluevog and the introduction of QR codes on the heal that allow buyers to watch a video clip of how their shoe was made. John Fluevog, the […]
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]
In honor of Chinese New Year, the Year of the Dragon representing power and luck for 2012, we take a look at some creative footwear coming out of China and latest trends in collaborations. First, celebrating 30 years of Nike being in China and 30 years of the Nike Air Force 1, Beijing designer Wang […]
With the theme High Fidelity, Bread and Butter Berlin which ran from January 18-20, 2012 at the Berlin Tempelhof Airport exceeded expectations in many ways including the high volume of attendees despite economic hard times across Europe. One of the leading fashion trade shows in the world, Bread & Butter is a key show to […]
Bread and Butter Berlin has become one of the top trade shows in the world and often the one that many other trade shows most try to emulate. Their attention to details in terms of transforming their environment, the Berlin-Tempelhof Airport, is nothing short of an architectural wonder at each show. Taking place January 18-20, […]