There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]
Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]
Ticket to Ride (TTR) has announced the successful collaboration between riders, top events, nations and the snowboard industry towards a unified contest series in freestyle snowboarding after their annual general assembly meetings last week in Barcelona. This marks a bright future for the industry and success of the sport. Here’s more: TTR, a non profit […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
Sports have always been a gateway to better communication and international relations, and now, the International Olympic Committee (IOC), has announced an historic deal with the United Nations signed by IOC President Thomas Bach and UN Secretary-General Ban Ki-moon. The agreement underlines that the IOC and the UN “share the same values of contributing to […]
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]
We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]
After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
ESPN has officially launched World of X Games, a series featuring a variety of X Games and athlete-focused content on ABC including stops along the Association of Surfing Professionals (ASP) World Tour. The first World of X Games for the ASP men’s and women’s pro surf tour recap shows started with the first men’s stop […]