News from Nikita Clothing and Bonfire Snowboarding: Nikita Clothing and Bonfire Snowboarding are pleased to announce the addition of Vicki Vasil as brand manager. Vicki will be based in Portland, Oregon, headquarters for both brands, and work closely with the design teams, including Nikita Founder Heida Birgisdottir, who is based in Reykjavík, Iceland. Vicki most […]
We are pleased to announce the first MAHFIA SESSIONS from March 21-24 at Mammoth Mountain, CA, which will include Label Networks’ co-founder Kathleen Gasperini in a tribute and panel for female pioneers in snowboarding. Women in action sports are encouraged to attend, as well as those promoting breast cancer research and awareness through B4BC’s Shred […]
The world’s best snowboarders came together in Vail, Colorado from March 3-8, 2014, to partake in the longest running, premier snowboarding event, the Burton US Open Snowboarding Championships presented by MINI. Kelly Clark (USA) and Taylor Gold (USA) became 2014 halfpipe champions and went away $45,000 dollars at the 32nd annual Burton US Open Snowboarding […]
The gap in talent between the women’s U.S. snowboarding team at the Sochi Olympics and the rest of the field (other than Torah Bright from Australia) has once again been proven. Today, February 12, 2014, Kaitlyn Farrington won the gold, two-time gold medalist Kelly Clark claimed the bronze, and Hannah Teter came in 4th. Only […]
By now, the world’s heard that Shaun White did not three-peat his gold medal legacy in the Olympic halfpipe event. And for the first time, the men’s Team USA did not medal in the pipe. But what is going down in snowboarding from the Sochi 2014 Olympics is an illustration of how the sports changing, […]
The struggles rippling through fashion retail are resulting in many changes for brands, especially those in action sports, denim, and sportswear. Zumiez’s January financial reports released February 5, 2014 record a net sales decrease of 24.3% to $38.1 million from $50.3 million last year within the same five week period. Comparable store sales are down […]
Just when the International Olympic Committee (IOC) thought they had another event that would attract a younger crowd, not to mention the star-power of two-time gold medalist Shaun White, the Sochi Olympic course for the snowboarding Slopestyle event which is to debut this winter, has been debated as not up to world class standards. Some […]
The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]
Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]
Story and Photos by Tom Wallace and Kathleen Gasperini The big question is why is the outdoor lifestyle becoming more popular? The jam-packed Outdoor Retailer Winter Market 2014 from January 21-24, 2014, in Salt Lake City, UT, was energetic, inspirational, a networking hub, and business-central for a marketplace that seems less effected by the economic […]