Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]
Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
At the annual World Snowboard Federaton (WSF) and Ticket to Ride (TTR) General Assembly held in Kleinarl, Austria, delegates from 22 Nations joined the two-day long meetings, representing National Snowboard Associations, Riders, Event Organizers and Boardsports Media. The idea was to usher in the next phase of snowboarding by continuing to look at the landscape […]
Big news coming from the International Olympic Committee (IOC) last week as the Board announced that the proposal to add the package of five new sports to the program of the Olympic Games Tokyo 2020 was officially up for one more vote. If approved at the 129th IOC Session in Rio de Janeiro in August, […]
Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]
Last Monday, Hypebeast, the site known mostly as the place to find out about fashion trends in particular sneakers was listed on the Hong Kong stock market, raising some HK$65 million or US$270 million, making it one of the best Asian stocks for 2016. What started as a blog by Kevin Ma 11 years ago […]
Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]
In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016, and hosted by Sal Masekela. The Festival has as its headliner, CocoRosie, bringing their eclectic mix of operatic, hip hop/freak folk blenders to the stage after […]
Uniqlo, the fast-fashion brand from Japan that has been making waves in youth culture markets globally, has just targeted Los Angeles as their new location for recycled denim styles. According to California Apparel News, Uniqlo is targeting Los Angeles as the new hub for their collection, Made in LA jeans with a sustainable process called […]
Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]