Conde Nast has been making several transitions for the past year and has announced through an exclusive with Business of Fashion, that Style.com will become a global ecommerce platform starting this fall. The editorial that is on Style.com will be moved over to American Vogue, which should limit some of the redundancy that’s been taking […]
Category: Social Networking
Olympics Calls for Sport to be Included in UN Sustainability Development Goals; Plus, Offers Young Athletes Continued Education through Online Courses
International Olympic Committee (IOC) President Thomas Bach announced last week that the time has come for sport to play a greater role as a force for positive change around the world during a speech at the UN headquarters in New York. His remarks were met with broad support from UN Secretary-General Ban Ki-moon and President […]
New Youth Culture Study Reveals New Lifestyle Directions, Social Network Shifts, Unique Market Trends in Spending, Fashion, Footwear, Music, Communication, Entertainment, Sports
We are pleased to announce the release of our 15th Annual Spring Youth Culture Study! Thank you to everyone at Label Networks, as well as our freelancers and field team managers, that helped make this Study one of the best in our history. Here’s more: April 14, 2015, Los Angeles, CA— Fresh consumer insight from […]
Documentary “Pussy Riot: The Movement” Narrated by Daryl Hannah, Reveals Russia’s Oppression and How One Punk Band Still Pays for the Cause of Freedom
On April 2, 2015, Los Angeles hosted the premiere screening of the documentary film “Pussy Riot: The Movement,” by director/filmmaker Natasha Fissiak. It was the first time that many of us had seen what truly happened to the all-girl punk band who criticized the Russian government and in particular, President Putin. The documentary is just […]
21st Annual Vans Warped Tour Presented by Journey’s Hosted Kick-off, Previewing What to Expect for Summer 2015 Including 70 Artists, Plus Warped Comedy, Continued Efforts Towards Sustainability
On April 7, 2015, at the downtown Los Angeles Club Nokia, America’s longest running music tour, the Vans Warped Tour presented by Journey’s, hosted its annual sponsorship summit followed by a kick-off party featuring the diversity of what to expect from this summer’s line-up. Amazing performances were showcased by Bebe Rexha, As It Is, Candy […]
Youth Culture Shopping Pattern Shifts: What Works for Retail vs. Online Retail and Why—Fresh Results from the 15th Annual Spring Youth Culture Study 2015
Label Networks’ 15th Annual Spring Youth Culture Study reveals insights into how 13-25-year-olds think and act on a variety of topics ranging from fashion to social networking, lifestyle influences, sneaker culture, spending patterns, influences, and preferences. In this story, we take a look at the results to a specific question regarding changes in shopping patterns […]
K-Swiss Moves to Involve Consumers with Re-Branding Process, Brings in DJ Diplo to Collaborate
In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
Karmaloop Re-Structure: Bankruptcy May Be Saved by Kanye West and Dame Dash
Little was known about the fact that Karmaloop, the Boston-based streetwear ecommerce site that everyone strived to replicate or be a part of, was on the verge of bankruptcy. Launched by Greg Selkoe 15 years ago, it became one of the predominate sites for leading-edge streetwear brands. It also showcased Karmaloop TV at various trade […]
H&M Loves Coachella, Announces Q1 Sales Up 15%, Will Launch H&M Conscious Exclusive in 200 Stores and Online
H&M will once again be returning to Coachella, not only as a sponsor, but even more so with the actual collections they’re pumping out right now for the upcoming summer festival season which starts, of course, with Coachella, April 10-12, and again 17-19, 2015. ‘70’s inspired apparel, loose-fit tops, cut-offs, dresses, sun hats, and a […]
Converse’s New Campaign, “Made by You” Taps into DIY Spirit, Musicians, Artists
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]