The Swedish-based fast-fashion giant continues to take the U.S. by storm and capturing the attention of youth culture markets. As revealed in our Fall Youth Culture Study 2013, H&M is higher on the radar than ever before although not quite in the top upper echelons of favorite brands/retailers among 13-25-year-olds, but knowing what’s happening with […]
Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]
Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]
Despite only being in its second year, Filter’s upcoming Culture Collide is already looking like a who’s-who in creativity and music industry heavyweights. As we often say at Label Networks, knowing what’s happening with the music industry changes, in particular, the business of music, leads to where trends are headed in many other industries. From […]
Sycamore Partners have expressed interest in Aeropostale, the teen retailer that has recently been dealing with low profits and missed targets when it comes to today’s youth culture. As we note in our 13th Annual Fall Youth Culture Study, released yesterday September 16, the brand had been out of sync with the marketplace for some […]
When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]
Fashion X Technology continues to move forward not only with fashion brands communicating better view social media and video vignettes, but also mobile apps for shopping and on-site demand. Last week at TechCrunch’s annual Disrupt SF hackathon, Google Glass was back in the foreground via Glashion–the Glass that allows wearers to immediately find the fashion […]
We are pleased to announce the release of our 2nd Annual “Sustainability and the State of the Future Youth Culture Study” featuring consumer insights on youth culture trends towards sustainability, eco-friendly fashion, sustainability preferences, latest sustainable habits, feelings about the environment, eco and sustainable shopping patterns, greatest influences, “greenest” brands, and more. Overall, while today’s […]
The announcement that H&M, the fast-fashion retailer from Sweden that is quickly gaining traction among youth culture in the United States, has launched its e-commerce platform called Shop Online in America, will have an impact on the where youth shop this fall during back-to-school. As more people are shifting to buying online within this new […]
With the Q2 financial results coming out among various publicly held teen retailers, it’s very telling that we’re still not out of an economic quagmire when it comes to changes in shopping patterns among youth culture today. In our upcoming Fall Youth Culture Study 2013, we get right at this point with even more data, […]