In the latest leading-edge initiative from Patagonia, Yvon Chouinard, the founder of Patagonia, has announced a new initiative called “$20 Million & Change.” The idea is to provide inspiration and resources to start-up brands towards achieving a positive benefit to the environment. Here’s the information and contacts, in a letter format from Mr. Chouinard, […]
When it comes to the environment, global warming, and humanitarian issues, youth culture today is far more aware of such issues, with opinions and ideas for solutions, than any generation previous. As illustrated in our Sustainability and the State of Youth Culture Study 2012, and our upcoming new Study on Sustainability to be released later […]
Like a trade show in a trade show, Bread and Butter has announced they are bringing on Danish-based Bestseller Group to the show in Berlin July 2-4, 2013. Bestseller is one of Europe’s largest apparel companies including 3,000 mulitbrand stores featuring bestsellers such as J. LINDEBERG, JACK & JONES, JUNAROSE, MAMALICIOUS, NAME IT, ONLY, OBJECT, […]
Fast Retailing, owners of the fast-fashion chain Uniqlo from Japan which is gaining speed in terms of preferences among youth culture not only in Japan and Europe, but also the United States, has created a new category of fashion that crosses over between sportswear and casualwear and technology which they describe as Lifewear. Often on […]
VF Corp. released their Q1 financials today with two main areas on the rise: Outdoor & Action Sports segments up 10% and direct-to-consumer revenues up 12% including double-digit growth in the U.S. and International. Interestingly, The North Face was up 6% and Vans was up 25% with more than 30% growth in Europe. Here’s the […]
The Material Girl line of young women’s apparel and accessories available at Macy’s is getting a big boost from the star this Thursday, April 25 with a pop-up exhibition (lasting all of 2 hours) at Macy’s Century City location in Los Angeles, CA. According to Madonna as told to WWD, “The pop-up exhibit at Macy’s […]
Often a leader in the marketplace of action sports and lifestyle brands, the next step of the Volcom journey includes progressive plans to incorporate an Environmental Profit and Loss (EP&L) policy with their parent company Kering. On April 8, 2013, Volcom announced yet another new feature to their brand amid the transition to a new […]
Uniqlo continues to capture the youth culture marketplace, especially in Asia as the largest apparel retailer in the region. In Tokyo where the brand is headquartered, their recent financial reports from March 2013 noted that same-store sales increased by 23.1%. In addition, total sales including online sales increased by 22.9%. Uniqlo is also continuing its […]
In truth, for even the most localized trendsetting brands, it’s of vital important to know what’s taking shape among China’s youth culture as the ripple effects from the sheer heft of their size continue to shape global economics and opportunities. However the fast-paced changes within a new generation of middle class consumers has greatly shifted […]
Today, April 2, 2013, Billabong again asked for a halt in trading while confirming that the two take-over bids are still in review and plans for a big announcement are to be made this week. The ongoing drama for the surf and action sports brand has been brutal. In January, VF and Altamont Capital Partners […]