Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]
Story and Photos by Kathleen Gasperini and Tom Wallace The flurry of fashion trade shows in Las Vegas from February 12-15, 2012 bring with them a diverse angle of what’s taking shape in fashion from a wide spectrum of genres particularly in the United States. While we mostly concentrate on youth culture influences, including streetwear, […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
The beleaguered American Apparel, one of the most high-profile vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel in the world, and a top favorite among youth culture, announced preliminary sales for the month ended January 31, 2012. The company reported total net sales increased 14% to $41.4 million. For the same period, […]
Fast-fashion retailer H&M is a brand to watch for changing tides of fashion and retail for many reasons when it comes to youth culture. First, when they hit hard times, as they have reported in the Q4 finances with a 15.3% drop in profits despite a much-hyped collab with Versace, it means the fashion industry […]
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]
On December 7th, PacSun’s Chief Executive Officer Gary Schoenfeld announced some big news. First that the mall-based action-sports-based chain would be closing 175-200 of its stores in the next 14 months, and that a 5-year $100 million revolving credit deal would be happening with Wells Fargo Capital Finance, and a $60 million loan funded by […]
eBay Pop-up shop in London’s West End turns shopping into an ironic mix of m-commerce in brick ‘n mortar. Photo by Getty Images.In a very interesting move by eBay, their pop-up shop that started December 1 in London’s West End high street district may have tapped into a growing trend in shopping patterns. The pop-up […]
We are especially honored to have been asked to present at the Media Innovation Summit taking place November 30-December 2 in Santa Clara, CA, regarding the latest trends and shifting patterns among youth culture and electronic media and entertainment. The roster of speakers is exciting and diverse, ranging from TV and movie executives, to leaders […]