While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Category: Spending Patterns
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
Connecting with Chinese Youth Culture -The Creative Crossover
Social currency and where the creative cultural crossovers occur among China’s youth can provide a profound lesson in what works in reaching generationally tech-savvy youth, including how North American brands can tap into the world’s largest youth culture market.
The Rise of Barcodes, QR Codes, Unique Apps Have Changed the Landscape of Communication, Advertising, and Marketing, Especially among Youth Culture
Label Networks reveals top mobile communication methods most applicable for capturing a new generation of cell phone users.
How Crowdsourcing is Changing Design, Fashion, Footwear and Retail in Youth Culture Markets
Online fashion has changed the game of the industry, lead by a new generation of consumers that wants design input, voting, and purchasing power. Here are the brands that are benefiting and why.
Denim as a Barometer of Trends–How Things Have Changed and Which Youth Demographics Have the Greatest Opportunity
Spending patterns and changes in styles reflect a new market of denim buyers. Here’s the latest.
Favorite Online Footwear Retailers and Youth Culture Market Preferences Indicate Shifts in Top Brands and Greater Opportunities
In this story taken from our Spring Youth Culture Study 2010 -North America, we examine the results to the question Which online retailer do you purchase footwear from if any?
Spending Habits: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Tracks Changes in Spending on Clothing, Footwear, Magazines, Movies, Beverages, Video Gaming, and More
This preview story features changes in Video Gaming spending and which demographics present the greatest differences in patterns in the last 6 months and what this means for the industry.
Advertising Preferences and Youth Culture -Changes in Most Preferred Methods Reveal New Opportunities for Reaching Target Markets
Fresh data on ad type preferences among 13-25-year-olds reveals where things are headed when it comes to effectively reaching specific demographics.
New Credit Card Rules to Effect Youth Culture Shopping Patterns
Starting February 22, new rules on credit cards for young people will dramatically change spending patterns among youth culture.