On May 24, 2012, the International Olympic Committee (IOC) and the United States Olympic Committee (USOC) announced the signing of a new revenue-sharing agreement that will govern the financial relationship between the two parties for two decades, beginning in 2020. While it may seem like an interesting arrangement, it’s apparent that the IOC is in […]
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
At a potential $11.6 billion price tag, if the deal goes through, Monster would be the largest acquisition Coca-Cola’s ever done. Full Throttle, Coke’s energy drink in this space, simply doesn’t cut it when it comes to energy drink preferences among youth culture, which is the main reason Coke’s after Monster. As we’ve noted over […]
Coachella Music and Arts Festival is known for its low-key sponsorship. Festival-goers barely know any are even there, which is how the festival promoters want it to be. The ones that do get the coveted sponsorship deal must come up with creative ways of integration. H&M, and their Kiss for a Cause campaign, was one […]
Weekend 1 of Coachella Music and Arts Festival April 13-15, 2012 in Indio, CA, produced by Goldenvoice brought with it an explosion of great music, artistic inspiration, gorgeous scenery, and Tupac from the dead. The hologram of the famous rapper, who “joined” Dr. Dre and Snoop Dogg during the closing set on Sunday night has […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
The non-profit organization Sustainable Surf, the leader is creating surfboards out of recycled materials and guidelines for green events, has partnered with ASP North America for the 2012 season. This could set new standards for action sports events in general. The goal of the partnership is to provide a useful framework for looking at event […]
The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]
Last weekend one of the most prestigious events in snowboarding, the Burton U.S. Open, took place at Stratton Mountain, VT. Tight competition on well-planned courses and jumps, within several days of festivities, including a celebration of the event’s 30th anniversary, brought the snowboarding industry together for the wrap-up event of the season. In it’s 30th […]