Park City, Utah, one of North America’s premier ski and snowboarding destinations, has filed a law suit against Canadian land owners, Talisker Land Holdings LLC on Monday, March 12, 2012 in an attempt to curb the tide of what may result in the closure of the resort and loss of 1,200 jobs. According to a […]
The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]
On the day that David Beckham’s briefs collection debuts in London’s flagship H&M and just a week after financial reports of H&M’s 15.3% drop in profits in Q4, H&M announced their winner in their new H&M Design Awards 2012 as Stine Riis, a 28-year-old grad student from London College of fashion. Like H&M’s ongoing designer […]
The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]
On the cusp of several changes taking place in the sport of surfing, here’s the latest about the shift in the qualification process for the Association of Surfing Professional’s World Tour for 2012. Announced today, January 24, 2012, the ASP Board of Directors has voted to ratify several refinements to the ASP World Tour and […]
The concept has been in the works for some time so it’s no surprise really that Association of Surfing Professionals (ASP), which has been going through a crisis recently, has initiated an Anti-Doping Policy for their 2012 season. Unlike many other professional sporting events, surfing has never had such a policy, which many in the […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]
Coachella, the unofficial kick-off music festival in the United States from April 13-15 (and now also April 20-22) announced their lineup today on Facebook. Produced by Goldenvoice, which is owned by AEG, Coachella has become one of the key festivals to attend towards checking out what’s on the radar for upcoming music tour season across […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]