Category: Sponsorship

Quiksilver’s Changing of the Guard: Pierre Agnes CEO, Bob McKnight Chairman, Andy Mooney Is Out

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Quiksilver, once the kingpin of surfing brands, is still on a long path to recovery and has recently announced new changes to its Board and staff, namely that Andy Mooney is no longer with the company and Pierre Agnes is now the new CEO. Quiksilver has been undergoing significant changes in the past few years, […]

Olympics Launches Medal Design Competition for Young Designers for Youth Olympic Games Lillehammer 2016

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The International Olympic Committee (IOC) today launched a competition offering fans and young designers the opportunity to make Olympic history by designing the medal for the Lillehammer 2016 Winter Youth Olympic Games. Submissions will be accepted until 1 June 2015 at www.medaldesigncompetition.com In keeping with the IOC’s mission for the Youth Olympic Games to be […]

Vans Launches Feature-Length Global Skateboarding Movie, PROPELLER, Featuring Modern and Legendary Skaters, but Where Are the Women?

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In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]

Southern California Businesses and Organizations Can Now Apply for the 4th Annual Sustainable Business Council Industry Achievement Awards, Plus The Honest Company and Participant Media Among Recipients for 2015

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The timeframe is now open for businesses of any size in Southern California to enter the Sustainable Business Council (SBC) Achievement Awards and be recognized as leaders in the region for making an impact. The SBC is a non-profit organization which provides a professional networking and education forum for Southern California businesses and individuals working […]

Burton U.S. Open Highlight the Best Snowboarding Has to Offer, Big Competition, Music Festival, Awareness, and Lifestyle—and Best of All, Equal Prize Money

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By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]

Olympics Starts Hiring for New Olympic Channel, Initiates Sustainability as Part of Future City Selection Process

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The International Olympic Committee Executive Board has moved forward with several initiatives approved from the Olympic Agenda 2020 which was agreed upon during a meeting eight weeks ago in Monaco. First, for the bidding process of host cities, the new Invitation Phase for the 2024 Games is in place which gives interested cities the chance […]

BREAD & BUTTER BERLIN Announces Fresh Plans for July Edition Including the Modern Urban Lifestyle, Space for Up-and-Coming Brands and Concepts, and Sustainability

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Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]

BREAD & BUTTER Plans Summer Tempelhof Trade Show with New Platforms, Reworked Concepts to Meet New Challenges in Streetwear, Denim, Urban Contemporary Fashion

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The fashion trade show industry has been undergoing significant changes to meet with challenging economic conditions, changes in consumer spending habits, and the business of fashion as a whole. As more consumers shop online vs. brick ‘n mortar, utilize mcommerce, and engage a DIY lifestyle, so too has the concept of the traditional trade show […]

X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules

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X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]

New York Fashion Week’s Big Changes: Mercedes-Benz Pulls Out, New Location Undetermined, Made Gets Acquired

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It’s been a tumultuous ride for the kingpin of fashion weeks, the New York Fashion Week, over the past few months. And today, it was announced that their title sponsor, Mercedes-Benz has pulled out of the title sponsorship role. In addition, WME-IMG which owns Mercedes-Benz Fashion Week said it is acquiring their rival, Made New […]