Former Vice President Al Gore trained me to become a certified Climate Reality Leader earlier this month in Denver, CO, and it was one of those life-changing experiences that spawned new energy, ideas, and set the course of my future actions. For the sake of this story, which will be one in a series, and […]
Sunday, July 31, 2016, was a wrap for the capacity-crowd Vans US Open of Surfing with Tatiana Weston-Webb (HAW) and Filipe Toledo (BRA) claiming victory at the Huntington Beach Pier, CA. This was Weston-Webb’s first elite Championship Tour victory by taking out Malia Manuel (HAW) in a tough Final at Huntington Beach. The win sees […]
Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
At the annual World Snowboard Federaton (WSF) and Ticket to Ride (TTR) General Assembly held in Kleinarl, Austria, delegates from 22 Nations joined the two-day long meetings, representing National Snowboard Associations, Riders, Event Organizers and Boardsports Media. The idea was to usher in the next phase of snowboarding by continuing to look at the landscape […]
Big news coming from the International Olympic Committee (IOC) last week as the Board announced that the proposal to add the package of five new sports to the program of the Olympic Games Tokyo 2020 was officially up for one more vote. If approved at the 129th IOC Session in Rio de Janeiro in August, […]
Today May 24, 2016, World Surf League Holdings (WSL), announced an agreement in principle to acquire a majority stake in the Kelly Slater Wave Company (KSWC). The partnership between the WSL and KSWC will be dedicated to promoting the growth of high-performance surfing around the world. KSWC’s revolutionary technology creates a number of possibilities for […]
Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]
The International Olympic Committee (IOC) announced that they have a 60% increase in women members in less than three years. Women now make up over one-third of IOC Commission Members, which is another step in the implementation of the Olympic Agenda 2020 reforms. IOC President Thomas Bach announced additional changes to the IOC Commissions for 2016 […]
Nike recently announced that Jim Calhoun, President and CEO of Converse for the past 5 years will be leaving to pursue other interests. Converse, which continues to be a highly ranked favorite sneaker brand with our Youth Culture Studies, has integrated a number of exciting marketing initiatives that keep the brand one of the popular […]
Photos by Mahfia.TV Boarding for Breast Cancer (B4BC), the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music Festival couldn’t have been better, as […]