Category: Sports

Outdoor Inspiration Awards, Presented by adidas Outdoor, Adds Youth Category to Nominations

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The fifth annual Outdoor Inspiration Awards, presented by adidas Outdoor, will debut new categories and open the nomination process early at the 2014 Outsiders Ball, being held during Outdoor Retailer Summer Market, Tuesday, August 5. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts go above and beyond in encouraging others to participate […]

Women in Action Sports Featured on Upcoming World of X Games

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The World of X Games is a series that features a variety of action sports athletes, including those that have competed in previous X Games and others.  This weekend, Saturday, July 26, 2014, at 3 p.m. EST on ABC, the World of X Games will feature top female athletes driving the progression of action sports. […]

Surfing Round-up: Kelly Slater Launches Drink Brand Purps; ASP Hires Chief Commercial Officer and Opens NYC Office; Vans US Open of Surf to Kick-off in Huntington Beach

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There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]

Volcom Documentary Chronicles 21 Years of Insane Action Sports Footage and Life Lived Completely Out of the Ordinary

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There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]

Top Surfers Including Kelly Slater Rally Together to Save South African Rhinos

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Three of the world’s best surfers, 11-time ASP World Champion Kelly Slater (USA), two-time J-Bay Open event winner Jordy Smith (ZAF) and 1989 ASP World Champion Martin Potter, visited the Chipembere Rhino Foundation to help raise awareness about the conservation of South Africa’s rhinos and to find out more about the threat of poaching. “We […]

UN Secretary-General X International Olympic Committee Move Forward Regarding South Sudanese and Central African Republic Youth Athletes Support, and Identifying Youth Athletes in Refugee Camps

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Sports utilized as a movement for peace, especially within emerging countries and areas with huge youth populations within refugee camps, has been has gotten another boost by the joint collaboration from the International Olympic Committee and the United Nations. International Olympic Committee (IOC) President Thomas Bach and United Nations (UN) Secretary-General Ban Ki-moon met again, […]

MAHFIA And Group Y To Host 2nd Women’s Action Sports Industry Event

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Mahfis Sessions with Group Y have been making great strides when it comes to women in action sports. First, with their women snowboarding pioneers summit in Mammoth last winter, and coming this week, June 19-21 in Portland, OR, another on women in skateboarding. As we’ve seen in our Youth Culture Studies, action sports are extremely […]

Fergus “Fergadelic” Purcell Designs Moto, BMX, Skate-Inspired Collection for Marc by Marc Jacobs—First to Bring Moto Style into High Fashion

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Fergus “Fergadelic” Purcell has been at the center of graphics for streetwear and skateboarding for years. He’s the man behind Palace Skateboards’ Tri-Ferg logo, and has done a number of collaborations with brands such as Stussy and Silas. He’s been given cred for bringing grunge-wear to the runway and crossing boundaries of music, fashion, art, […]

X Games Debuts in Austin, Large Crowds, Mega Sponsor Activation, Bad Religion, Kanye, and High Action Sports Drama

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The X Games’ new home in Austin, TX from June 5-8, 2014, was a major success. Not only did the city of Austin greet the action sports athletes, fans, and sponsors with enthusiasm, but the new format for the games including music stages and performances from the Flaming Lips, Bad Religion, Mac Miller, and Kanye […]

Snowboarding Becomes United with Launch of World Snowboard Tour 2.0

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Ticket to Ride (TTR) has announced the successful collaboration between riders, top events, nations and the snowboard industry towards a unified contest series in freestyle snowboarding after their annual general assembly meetings last week in Barcelona. This marks a bright future for the industry and success of the sport. Here’s more: TTR, a non profit […]