While many skaters wear some version of Levi Strauss jeans while skateboarding, Levi’s today, May 6, 2014, announced their Spring/Summer 2014 skateboard collection dedicated to the tribe. The vibe this time around has to do with Americana workwear, military, sweatpants, and Levi’s version of skate. First, the collection is for guys only (which means they […]
MAHFIA SESSIONS, a series of events created to educate, influence and entertain passionate women in the action sports industry and powered by Group Y, wrapped up a successful weekend alongside B4BC’s Shred the Love event in Mammoth Lakes, CA, on March 23, 2014. The weekend kicked off on Friday, March 21, 2014, as women from […]
Swatch continues it’s expansion to supporting women in surfing with their recent announcement that it will be the title sponsors of this season’s Trestles Women’s Pro. “We’re delighted to further our involvement in surfing to the World Championship level and are really excited about extending the reach of our surfing events to North America,” Marco […]
REI continues its pledge to get more younger people, and a greater diversity in touch with nature. On Earth Day, REI Foundation announced that a total of $410,000 would be awarded the Children & Nature Network (C&NN), Futuro Media Group, Outdoor Foundation and YMCA of the USA. “The REI Foundation’s mission is to better connect […]
Sustainable Surf has added another layer to improve the surfing lifestyle through sustainability, including protecting our ocean environments. Through a new Kickstarter campaign, they have launched the Stringer Society whereby people can become members to help Sustainable Surf continue to forge a path for the next 100 years of wave sliding. Their goal is to […]
We are pleased to present our 14th Annual Spring Youth Culture Study 2014! April 9, 2014, Los Angeles, CA— Fresh consumer insight from Label Networks’ 14th Annual Spring Youth Culture Study reveals key findings that leave little doubt that a new generation has come into their own, creating distinctly unique patterns in spending, social networking, […]
Fashion retailers have long been struggling to figure out how today’s new youth marketplace of teens prefer to shop. At Label Networks, we’ve concentrated on asking questions about such changes in spending and shopping patterns, and the differences between shopping in malls, stores, and online among 13-25-year-olds across the United States in our 14th Annual […]
After years of being highly competitive towards capturing youth to attend their action sports camps, last week Windells Camp and High Cascade Snowboard Camp announced that they will be forming a partnership to deliver premiere year-round Snowboard, Freeski, Skateboard, and BMX camps under the newly formed We Are Camp, LLC. The strategic partnership draws upon […]
The dude must be seriously happy. Not only was he nominated at the Oscars for his hit single “Happy” for Best Original Song, but Pharrell Williams, from the Neptunes and producer for many, landed another gig as the face for Uniqlo UT’s latest T-shirt collaboration with his longtime friend, NIGO, formerly from the Bathing Ape […]
In a letter to the surfing industry and posted on the Association of Surfing Professionals (ASP) site, legendary surfer Kelly Slater says good-bye to his long-time sponsor Quiksilver and tells of his plans to embark on his own brand with the Kering Group. The 11-time ASP World Champ will be launching his own sportswear/lifestyle apparel […]