With more than 350 people packing the Mandalay Bay conference room for Label Networks presentation “Action Sports and Streetwear: Youth Culture Influences Creating New Platforms Across Industries” at MAGIC/S.L.A.T.E./Project fashion trade shows on August 20, 2012, it confirmed that there are many brands and retailers with questions and ideas about the changing state of action […]
Just say no to the “O” movement taking place across a humorous group of street artists and designers to the hardcore rule the IOC always invokes against using the word “Olympic” during the Games or any usage of the rings logo “to protect the brand” has spawned a backlash that’s downright funny. Of course, if […]
We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear. Presentation Description: Many changes have taken place in street and youth culture fashion […]
Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
The U.S. Open of Surfing in Huntington Beach, CA July 28-August 5, 2012 has become one the mostly highly regarded surfing competitions, mainly for the thousands of spectators that attend and the huge sponsorship from Nike (Hurley and Converse), and festival-like atmosphere. While the competition is great to watch, the event rarely has the waves […]
There’s been much speculation among pro snowboarders and fans of snowboarding regarding Burton’s announcement yesterday, July 30, 2012, to move the U.S. Open of Snowboarding, which has been held at Stratton, VT for 27 years, to Vail, CO for the event February 25-March 2, 2013. More traditional riders feel the heritage of the sport is […]
This time, the ones out of step regarding the Olympics isn’t the International Olympic Committee (IOC) but whoever made the decision about the Team USA apparel from the U.S. Olympic Committee (USOC). While the fashion industry is currently undergoing a strong push towards “Made in the USA” apparel and accessories, and the concept of Americana […]
More great photos and moves from the X Games from June 28-July 1, 2012 in downtown LA took place in BMX Freestyle Street–—a genre of BMX competition which also includes Big Air, Park, and Vert. Street however deals within a manmade course that’s meant to replicate the urban landscape and obstacles that an average […]
The FIS may not agree, but TTR (Ticket To Ride, founded by legendary snowboarder Terje Haakonsen) has never really played by their rules anyway. TTR World Snowboard Tour announced July 3, 2012, a name change from TTR World Tour to the World Snowboard Tour marking yet another stance on the fact that they are the […]
Photos by Tom Wallace Last weekend, June 28-July 1, 2012, downtown Los Angeles was transformed into the platform for the X Games, often referred to as the alternative Olympics by action sports fans. Events ranging from skateboarding vert and street, to BMX in the same disciplines, freestyle motoX, and rally car racing make for […]