The U.S. Open of Snowboarding from March 5-11, 2012 at Stratton Mountain, VT continues its tradition moving into its 30th year by attracting the top snowboarders from around the world in what’s known as one of the most prestigious event in the sport. Featured riders in halfpipe and slopestyle including Shaun White, Kazuhiro Kokubo, Iouri […]
Hours after posting the initial story about the potential Billabong takeover, last night came more news as Billabong and Nixon announced the partial sale, or 48.5% of Nixon, to Trilantic Capital Partners (not to be confused with Texas Pacific Group which put in a bid earlier in the morning for Billabong for $766 million). The […]
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Puma’s relationship with BMW since 2004 has been one an interesting example of a unique collaboration of a sneaker/apparel brand with automotive. Both have gained exposure in cross-pollinating their consumer bases by being involved with each other’s brand strategies and marketing. And now, Puma and BMW Motorsport has announced a massively extended partnership. In this […]
One of the best parts of ISPO’s winter fashion trade show in Munich, Germany, is the presentation of their ISPO BRAND NEW awards which go to some of the most innovative, technical, and in some cases, humanitarian and fashionable start-up products in the world. ISPO Brand New Awards is the world’s largest start-up competition in […]
On the cusp of several changes taking place in the sport of surfing, here’s the latest about the shift in the qualification process for the Association of Surfing Professional’s World Tour for 2012. Announced today, January 24, 2012, the ASP Board of Directors has voted to ratify several refinements to the ASP World Tour and […]
The concept has been in the works for some time so it’s no surprise really that Association of Surfing Professionals (ASP), which has been going through a crisis recently, has initiated an Anti-Doping Policy for their 2012 season. Unlike many other professional sporting events, surfing has never had such a policy, which many in the […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]