While the growth of women in skateboarding and desire to learn the sport among young people is far greater among females than males, as we’ve seen in our Youth Culture Studies for the past 9 years in a row, it continues to be a struggle for women in skateboarding when it comes to events and […]
We saw this coming a mile away in our Youth Culture Studies when we noticed that Quiksilver started losing rankings in preferences among the youth marketplace starting around 2006. While many teen retailers blame the 2008 recession for the beginning of economic hard times, the real trouble is when your target market thinks you’re completely […]
Zalando, the online fashion retailer that bought Bread & Butter earlier this year, was planning a fashion festival-like spin-off of the show in January during the Berlin Fashion Week, but do to the refugee crisis plaquing the city of Berlin, has had to change courses and consider humanitarian solutions. Last week, according to Sportswear International, […]
The refugee crisis across Europe, Africa, and the Middle East is forcing organizations and businesses to do things differently based on humanitarian needs. The International Olympic Committee (IOC) has stepped in during times of crisis before with various programs to help those in need. Last week, the IOC today announced a $2 million dollar fund […]
The ESPN X Games just announced big news last night, the launch of another X Games in Oslo, Norway, which will feature now only men’s and women’s events in Snowboarding and Skiing, but also Skateboarding with a street course that will be built as a permanent structure for the city once the X Games leaves. […]
Bethany Hamilton (HAW) has been awarded the coveted wildcard into the Swatch Women’s Pro and will compete alongside the world’s best female surfers September 9-20, 2015. The event will mark Hamilton’s first appearance in competition since giving birth to son Tobias Dirks in June of this year. The Hawaiian last took part in an event […]
Show organizers for Outdoor Retailer, the largest summer and winter outdoor gear, apparel, accessories and technology tradeshow, announced today that they will be extending their contracts with Salt Lake through Summer 2018. Both Winter and Summer Market shows have been in Salt Lake City since 1996. To ensure all options and concerns were considered regarding […]
TTR and the WSF will host the World Championships of Snowboarding in Slopestyle, Big Air and Halfpipe. Backing up the success of the Oslo World Champs, China is out to prove to the world just what a future they have in their new market of snowboarding especially now that they have the Winter Olympics in […]
The International Olympic Committee (IOC) continues to be behind the times, but at least they are bringing some things up to speed via the Youth Olympic Games and particular the Games in 2018 in Buenos Aires, Argentina. Following the International Olympic Committee (IOC) Board’s approval last month of the sports program, which has put an […]
Big wave surf season is just starting and as we move into the fall and winter months, the waves tend to just get bigger and the competitions more insane. Here’s the round-up: On Sunday, August 15, 2015, in Teahupo’o, Tahiti, at the Billabong Pro Tahiti, Stop No. 7 on the Samsung Galaxy World Surf League […]