While some brands are just rounding the corner of establishing new media strategies towards capturing today’s youth culture markets, it’s important to look even further ahead of this by incorporating a variety of strategies of where young people are at the most, as well as where they’re shifting to next and why.
This Fall, expect a wide spectrum of genres particularly in the United States, when it comes to streetwear and urban contemporary outerwear, especially jackets. In higher-end streetwear (what Bread and Butter types call “urbanwear” which in our American eyes would be mistaken for say, Fubu, and why no one here dares call cutting-edge brands like […]
The European Surf Industry Association has released its latest findings on the size of the global summer boardsports marketplace. Such findings are a good starting point, but it’s important to point out that “size of market” in terms of consumption of hardgoods and corresponding apparel, footwear, and accessories is always a best-guest estimate since putting […]
Photos by Tom Wallace. There’s a growing number of cartoon or kid-show related licensing deals filtering throughout streetwear and street art these days, from brands creating collaborative apparel and accessories, to street artists creating new works based on cartoon, super hero, or in the case of this Sesame Street collab, old-school children’s entertainment. Last weekend, […]
From old-school wooden Alva, Hobie, Sims, and Tenderfoot skateboard decks, to classic cruiser bikes like the 1965 Flightline, the Venice Surf and Skate Fest was a reminder of where the surfing, skateboarding, and beach cruiser crossover first took place. Retro surfing posters, Beach Boys music, and even classic Zipees roller skates rounded-out a scene that […]
Label Networks’ Spring Study is the most-anticipated Study among subscribers as it reveals new data, analysis, and insight, including images, pull-quotes of future forecasting, and key marketing tips based on where the market is headed and why for 2012-13. Fresh consumer insight from our 12th Annual Spring Youth Culture Study reveals key findings that leave […]
Fashion is full of ironies especially when it comes to American youth culture fashion movements. In this story, from our Spring Youth Culture Study 2012, we take a look at how this marketplace has changed their preferences for why they buy what they buy and how this is impacting fashion as a whole.
In a difficult economy, Friday’s are the days to watch as bad news usually hits at the end of week, particularly when it comes to lay-offs. Last Friday on March 30, there was preliminary news from friends who work at Volcom that lay-offs were coming. No one knew exactly what the details were—if the lay-offs […]
From the broad spectrum of fashion runway shows to trade shows (even SXSW just announced that Bruce Springsteen is the keynote speaker), “Born in the USA” is a movement gaining moment, but not just in the USA. Done fashionably from Japanese designers showcasing in Nick Wooster’s masterpiece exhibition at Project, to European brands like Two […]
Our data doesn’t lie yet no matter how many times we’ve pointed out the sneaker market potential of females in youth culture, more than once we’ve heard brand managers and marketing execs state they’re “just not targeting there.” “There” being females into sneaks. Even brands that rank higher among females as a preferred footwear brand […]