While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.
Category: Streetwear
What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.
Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”
Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.
How Crowdsourcing is Changing Design, Fashion, Footwear and Retail in Youth Culture Markets
Online fashion has changed the game of the industry, lead by a new generation of consumers that wants design input, voting, and purchasing power. Here are the brands that are benefiting and why.
Denim as a Barometer of Trends–How Things Have Changed and Which Youth Demographics Have the Greatest Opportunity
Spending patterns and changes in styles reflect a new market of denim buyers. Here’s the latest.
Favorite Online Footwear Retailers and Youth Culture Market Preferences Indicate Shifts in Top Brands and Greater Opportunities
In this story taken from our Spring Youth Culture Study 2010 -North America, we examine the results to the question Which online retailer do you purchase footwear from if any?
DIY T-shirt Designs: Forecast for Summer 2010’s Most Creative Silhouettes That Eclipse the Original Graphics, Plus New Brands to Watch
What’s next in T-shirt designs from a stylistic and materials points of view indicate the growing importance of DIY silhouettes vs. graphics. Fresh street report.
Re-Scene Scensters: Thrifted Street Styles Particularly Retro-Americana Are Redefining Old Eras into New, Changing the Landscape of Retail with the Continued Rise of Thrift
Tapping the old to create something new is at an all-time high for 2010 resulting in the rise of vintage/thrift stores across the board. A round-up of busy Paris vintage stores, backstreet hotspots in Harajuku, East London’s Brick Lane, plus data changes in retail preferences.
Youth Market News Round-up: CosmoGirl Folds; Hurley Sells Direct; Wal-Mart to Boost Private Labels
Volatile economy means major changes for youth culture industries.