In their highly anticipated first-ever feature length skateboarding movie called PROPELLER, Vans, the leader in skateboarding footwear, has brought together some of the most important modern skateboarders and legendary pioneers in the industry. Directed by filmmaker Greg Hunt, and based on the teaser, the movie looks to be every bit inspiring and classic as the […]
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
By Kathleen Gasperini and Ryley Bane The Burton U.S. Open of Snowboarding is the largest and longest-running snowboarding competition in the world. Last week in Vail, CO, the Open marked its 33rd anniversary and wrapped-up another epic event series with Kelly Clark claiming her 8th U.S. Open title in the Superpipe and Jaime Anderson taking […]
The post-gender generation is in full swing and now fashion labels and retailers are beginning to tap into this societal shift. As we’ve noted over the past 10 years, youth culture today continues to shift away from the strong lines between what is meant for males and what is meant for females towards a more […]
Liberty Fairs fashion trade show is quickly becoming the most progressive gathering of the tribes across a range of inspiring fashion, accessories, footwear, and beauty. The Las Vegas edition from February 16-18, 2015, is part of the Modern Assembly collaboration with other shows including Agenda and Capsule. There were many aspects to the growing popularity […]
Etsy, the favorite online retailer for crafted goods, has decided to go public. The company filed with the U.S. Securities and Exchange Commission yesterday, March 4, 2015, and is looking to raise $100 million. According to their filing, Etsy says they have 1.4 million sellers and 19.8 million buyers, with a revenue of $108.7 million. […]
Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]
VF reported their fourth quarter results for 2014, and outlook for 2015 today, February 13, 2015. Revenues were up 8% to $12.3 billion. The leaders for the corporation were once again The North Face and Vans. The big news however is that Vans passed the $2 billion dollar mark in 2014 to become VF’s second […]
There have been a number of smaller surf brands and retailers that see the gaps and opportunities available since the kingpins of surf, Billabong and Quiksilver, have moved over. From Kelly Slater’s Outerknown, which is a lifestyle brand with surf-inspired roots and sustainability, to the women’s surf-inspired brand Amuse Society, to retailers Saturday Surf in […]
Iconix Brand Group, Inc. the company with investments in Modern Amusement, Billionaire Boys Club, and licensee for brands like Ocean Pacific and Rocawear, announced this week that they have purchased 75% of Pony for $37 million in North America, with 25% by Anthony L&S, which licenses G-Star Raw Footwear. Iconix has the option to expand […]