Business of Fashion this week has put together a fine story on how the surfing industry heavyweights have managed to miss the market on several occasions, resulting in s sagging industry that can’t seem to get out of its own way. Profiling Rip Curl, Billabong, and Quiksilver, it goes back to the history of these […]
When sports have a ripple effect above and beyond the competition scene, it’s always a good story. In this case, it’s also helping the children of the most hard hit area of the tsunami in Japan. Iconic surfer Rob Machado has traveled the world for more than half his life. And during that time, he’s […]
The Fall fashion trade shows in Las Vegas from August 16-18, 2013 bring with them the fashion industries best, along with several new inspirational destinations that illustrate fresh angles on different genres of fashion. Just as Modern Assembly has given rise to a new platform for brands ranging from streetwear, outdoor, action sports, and denim […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]
On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]
One of the most popular and prestigious surfing events in the world is the US Open of Surfing, which took place in Huntington Beach (Surf City), CA from July 20-28, 2013 featuring top pro men and women surfers, plus skate and BMX events, street art exhibitions, loads of sponsors, and music with performances from Modest […]
Billabong’s CEO Launa Inman has been ousted and replaced with Scott Olivet, a former Oakley executive and previous Nike executive, apparently as part of a new plan lead by potential funding from Altamont Partners. So, the saga continues for the beleaguered surf brand, which also sold its last greatest asset, DaKine for Australian $70 million. […]
Starting May 14, 2013, Circuit of The Americas and ESPN will collaborate for the next 4 years to host the North American X Games in Austin, TX, beating out potential host cities, Chicago, Detroit and Charlotte. Here’s the big news from ESPN today, July 17, 2013, with the official announcement of the next location of […]
Youth culture in the United States is one of the most important demographics shaping the landscape of the global future not only because of their vast spending power, but because they lead as a primary source of global inspiration for many other youth markets. In an effort to understand the most vital youth culture markets, […]
GROUP Y, the original collective of youth marketing, action sports and entertainment professionals will launch 4th Annual ASC Action Sports + Culture in conjunction with the AGENDA trade show. The event takes place from 9 a.m. to 6 p.m. July 24, 2013 at the Center Theater at Long Beach Convention and Entertainment Center (same location […]