There’s been a growing nostalgia in the action sports world these days with snowboarding coming up to its 30th or 35th anniversary depending on who you ask, and the advent of skateboarding and surfing homegrown video technology and movie-making capabilities. So it makes sense that Volcom just announced the upcoming release of a new documentary […]
Agenda trade show, the leaders in streetwear and action sports inspired apparel, footwear, and accessories, kicked-off the next season of fashion trade shows in Long Beach, CA, July 10-11, 2014 with a bustling scene and new trend directions. First, the crossover between technology and fashion is clearly influential in streetwear with more designer headphone brands, […]
There’s no doubt that Quiksilver, and its other brands Roxy and DC, are in deep water. Yesterday, May 3, 2014, when the surf-brand announced its Q2 results, shares plunged 41% to $3.41. According to an article in the Los Angeles Times, “There is an expectation that business will continue to be challenged in the near […]
One of the largest media company’s for action sports publications and videos has announced a sweeping redesign of its brand portfolio, and a new name – TEN: The Enthusiast Network. The TEN audience represents the largest concentration of males 18-34 within the automotive and outdoor-adventure markets. “TEN: The Enthusiast Network speaks to who we are, […]
An epic Finals day at the Fiji Women’s Pro, Stop No. 5 on the 2014 Samsung Galaxy ASP Women’s World Championship Tour (WCT), saw Sally Fitzgibbons (AUS) reign supreme and claim victory after a day of pumping surf at Cloudbreak. She went head-to-head with five-time ASP Women’s World Champion Stephanie Gilmore (AUS) in their first […]
As an $18 billion apparel business, Los Angeles, CA, is increasingly seen as the fashion capital of trends in the United States. There is tremendous interest in streetwear, surf and beach lifestyles, and the L.A. Style. According to recent study sponsored by CIT and the California Fashion Associate called “The Los Angeles Area Fashion Industry […]
X Games in Austin, TX, June 6-8, 2014, is shaping up to be a different sort of event than it was in Los Angeles. Today, they announced that not only would there be the world-class action sports competitions, but 9 themed festival villages along with an entire music line-up. The festival villages are called Galleria, […]
Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]
Good news for swimwear manufacturers and brands that create anything with LYCRA as owner INVISTA announced last week the launch of a bio-derived spandex. The spandex fiber will come from a renewable source, dextrose, which comes from corn. According to Sustainable Brands, INVISTA, which also produces the COOLMAX®, CORDURA®, STAINMASTER®, ANTRON®, THERMOCOOL® and THERMOLITE® brands, […]
After a three-year hiatus, women’s competition will return to Hawaii with the ASP WCT season-ending Maui Women’s Pro as well as a women’s Pipe Masters showcase featuring top international and local talent. These events, combined with two men’s ASP Prime events, and the men’s ASP WCT finale in the Billabong Pipe Masters for a combined […]