Fashion videos and films centered around iconic celebs in latest collections and short YouTube clips showcasing the mood and emotion of a new release are strategic branding methods growing in popularity in fashion. For a generation that watches YouTube more than TV, this is especially important for brands approaching youth culture markets. The latest to […]
Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
When Shop-Eat-Surf scooped Transworld Business yesterday on the big action sports news that Hurley, and therefore Nike, decided to no longer sponsor the mega-surf event, the U.S. Open of Surfing in Huntington Beach, CA, the responses to answers were of course remarkably similar. But there’s more beneath the surface. In the Shop-Eat-Surf story, Tiffany Montgomery […]
Two-time Olympic snowboarding gold medalist and X Games skateboarding gold medalist Shaun White was busted on Monday, September 17, 2012 for charges of public intoxication and vandalism at Loews Vanderbilt Nashville hotel. According to a police report and related story from the Associated Press, police came to Loews Vanderbilt Hotel at 2 a.m. on Sunday […]
Starting off at the concept store Colette in Paris during the 4th annual Vogue Fashion Night Out Sept 6, 2012, on the rue Saint-Honore featured an ideal location for latest trends in high-end streetwear. The store opened for hipsters and designers starting at 6 p.m. and within minutes, the queue out front stretched 3 blocks. […]
In an exclusive interview posted yesterday, September 12, 2012 by Sportswear International, more details were revealed as to why Europe’s premiere denim and urbanwear trade show Bread & Butter in Berlin has decided to scale back, eliminating more than 100 brand exhibitors, and why. Editor-in-chief Sabine Kühnl talked to Bread & Butter chief Karl-Heinz Müller […]
Label Networks releases new youth culture study, September 12, 2012—Los Angeles, CA While today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their […]
Undoubtedly the leading fashion trade show in Europe for Street and Urbanwear, Bread and Butter in Berlin leads the way for evolution in cadence with the changing times. On Sept 4, 2012, President Karl-Heinz Muller announced his show has faced some decisions and would be editing out specific brands in the future and limiting the […]
Capsule is a trade show that continues to have a strong following among brands that could loosely be classified as upper urbanwear, or high-end contemporary from a wide range of locations ranging from northern Europe to Japan to the USA. During the trade show season earlier this month, Capsule’s Vegas show featured a unique selection […]