We’re pleased to announce that Label Networks has been asked to present at Outdoor Retailer Winter Market on January 24, 2013 in Salt Lake City, UT. During each bi-annual trade show, the Outdoor Industry Association (OIA) offers a series of seminars at Outdoor Retailer aimed at enriching the experience of exhibitors, brands, media, and industry […]
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
When Mountain Dew partnered with Burton Snowboards, last year, during their initial announcement of “The Green Mountain Project,” it marked a big move by a youth culture action sports brand (other than Patagonia) and a drink company to highlight the growing importance of sustainability in today’s marketplace. The project started with a line of hand-crafted, […]
Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]
Youth culture today is generationally at ease with computers, touchscreens, smart phones, video cameras, social networks, and gaming platforms. They are so entrenched in internet technology and new ways of social engagement, that they have a different thought process toward fashion, music, sports, spending, and communication patterns. Interestingly, while there’s significant hype on Apple’s iPad […]
Vending machines have a different meaning in many Asian countries than they do here in the United States, often taking on the tasks of supplying far more than basic drinks and fast food needs. But the influences from Japan’s vending machine culture in particular has made its way into cool collaborations in the States in many […]
Fresh research and analysis released today from Label Networks’ 13th Fall Youth Culture Study reveals where shifts in the youth marketplace and various declines have also created new opportunities across a range of industries, such as fashion, technology, sports, electronics, music, entertainment, non-profits, sustainability issues, among others, based on new consumer insights among 13-25-year-olds across […]
The Art of Video Games Exhibition launches on a 10-city nationwide tour this month of October and ending in January, 2013. The exhibition is one of the most comprehensive video gaming shows ever created, featuring 40 years of the evolution of video games as an artistic medium. The show, which started at the Smithsonian in […]
This week’s fresh report from Label Networks’ latest presentation is regarding youth culture and what’s changed in terms of major influences of music on today’s marketplace. There are many things going on in a variety of genres of music today that pertain to youth culture, from action sports to streetewear and fashion as a whole–from […]
Label Networks releases new youth culture study, September 12, 2012—Los Angeles, CA While today’s youth culture of 13-25-year-olds is undoubtedly the most tech-savvy generation in the world, they also represent a new generation of hope that grew-up with recycling and a broader awareness about the environment, global warming, nuclear threats, and humanitarian issues affecting their […]