Category: Technology

Youth Lead Walk-Out at United Nations Climate Change Conference in Warsaw—Plus, How Youth Culture Is Changing Sustainable Brand Strategies

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The United Nations Climate Change Conference in Warsaw, Poland, was already dealing with complications from the very beginning, but yesterday, November 21, 2013, a walk-out of some 800 people, mostly young, from organizations such as 350.org, Greenpeace, WWF, Oxfam, Friends of the Earth, and others, left the conference in an act of protest wearing T-shirts […]

Ecommerce Study Reveals China As Greatest Market Opportunity; Label Networks Compares Results with Youth Culture Online Shopping Trends

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China tops the list when it comes to ecommerce opportunities in retail bursting to an estimated $271 billion in the next five years. This result comes from a recent study by A.T. Kearney, a global consultant and managing firm that reported the results of the Global Retail E-Commerce Index rankings today, November 18, 2013. From […]

Snapchat Spat-Back Facebook’s $3 Billion Offer While Youth Markets Remain Key Asset

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Facebook’s clearly losing its cool, and as we’ve revealed in our Fall Youth Culture Study 2013, there are other social networks that are taking over what was once considered insurmountable. With the recent news that Snapchat refused a $3 billion offer from Facebook, it’s making Facebook look even more like a MySpace. Even though Facebook […]

Twitter Takes Flight, Goes Public, and Effects On Youth Culture Markets

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Twitter went public yesterday (TWTR), Wednesday, November 6, 2013, offering 70 million shares at a price of $26 per share raising the IPO value to $14.1 billion. (In comparison, Facebook’s IPO last year was $16 billion.) But today, Thursday, on its first day of trading on the New York Stock Exchange, the stock increased in […]

Sneakerboy, the Luxury Sneaker-Freaker Buyer, and Fresh Concepts in Retail

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While Nike tends to still hold fast to the notion that sneakers are not fashion, but are first and foremost about high-tech function, niche brands with a nod towards fashion have plowed their way into the cool aesthetics of a new culture of sneaker-heads. Not that Nike’s not on the leading-edge of sneaker style, because […]

Twitter Reveals Numbers In Statement for Public Offering

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As Twitter prepares for an IPO, social networking brands are watching to see how the little blue bird fares. Similar to Instagram, which started rolling out ads recently, Twitter, too faces the issue of incorporating ads or some type of business model towards generating a profit. According to their registration statement which was released Thursday, […]

Digital Entertainment Patterns and How Youth Culture Is Leading the Way—Fresh Insights from Label Networks’ Fall Youth Culture Study 2013

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It’s clear after last weekend’s Emmy Awards that the “best in broadcast TV” is no longer a working subtitle for this awards show. With cable shows such as “Homeland,” “Veep,” “Breaking Bad,” and Netflix’s “House of Cards” taking home best director, actors, and outstanding series awards, and shows like “Downton Abbey” capturing the attention of […]

Label Networks Presents 13th Annual Fall Youth Culture Study: Reveals Shifts in Effective Advertising and Sponsorship, Social Networking, Technology and Communication Patterns, Digital Entertainment, Plus Market Opportunities and Trends in Fashion, Sneaker Culture, and Music

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Fresh research and analysis released today, September 16, 2103, from Label Networks’ 13th Annual Fall Youth Culture Study 2013 reveals where shifts in the youth marketplace have created new opportunities and trends across fashion, technology and communication, effective advertising and sponsorship, music, digital entertainment, social networking, mobile phone culture, plus automotive, fast food, and beverages based […]

Culture Collide Summit Featuring Triumvirate with Moby, Shepard Fairey, and Dhani Harrison—Filter’s Event for Latest in Music Industry Changes

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Despite only being in its second year, Filter’s upcoming Culture Collide is already looking like a who’s-who in creativity and music industry heavyweights. As we often say at Label Networks, knowing what’s happening with the music industry changes, in particular, the business of music, leads to where trends are headed in many other industries. From […]

Fresh Insights from Label Networks’ Fall Youth Culture Study 2013: Advertising—“Since brands have to advertise, what type of advertising do you prefer most?”

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When it comes to advertising to today’s youth culture markets of 13-25-year-olds in the United States, showing a finished ad campaign or product to this new consumer group in the traditional formats of popular advertising methods have far less of an impact than it had in the past. There are many reasons for this and […]