The expansion plans for what’s become one of the leading trade shows for streetwear, action sports-inspired apparel, footwear, and accessories, and upper urbanwear known as Agenda would inevitably invade the space of Las Vegas during what’s becoming a crowded trade show timeframe featuring MAGIC, Project MVMNT, Pool, and Capsule, (and MAGIC’s online show, Shop the Floor). […]
Category: Trade Shows
Sneakerness Europe Goes Off—Proves Sneaker Culture Is Alive and Well among Youth Culture
Sneakerness Zurich convention just wrapped up with massive attendance viewing every type of leading-edge sneaker style on display to the insatiable sneakerhead audience. In its 3rd annual convention, it’s clear that Sneakerness is a growing force in the world of footwear, but also that sneaker culture is a strong marketplace within youth culture, and now, […]
Project MVMNT Destination Station for Street, Curated Clique Coolness, Modern Youth Culture
Story and Photos by Tom Wallace and Kathleen Gasperini MAGIC Market Week February 19-21, 2013 in Las Vegas continues to bring the buyers of the business of fashion together in a variety of trade shows, but this time around, it was Project MVMNT that became the destination station for a combo of street, urban, skate, […]
Shop The Floor—MAGIC Market Week Launches the Latest Platform in the Growing Space of Online Trade Shows
Last December, we examined the rise of online trade shows and the growing shift in patterns to a new format and schedule in fashion that were greatly impacting the industry. This growing number of online trade shows was a strong indication that even though the fashion industry tends to be slow when it comes to […]
Burton Launches Outerwear Collection Collab with L.A.M.B by Gwen Stefani; Plus Sustainable Collection with Pharrell Williams
One of the highlights of the Snow Industries of American (SIA Trade Show, which took place last week in Denver, CO, were the new styles in outerwear, including technical snowboarding gear. Burton Snowboards had two huge announcements, first with their collaboration with L.A.M.B., Gwen Stefani’s brand, and secondly, the launch of a sustainable collection with […]
Outdoor Retailer’s Winter Market Showcases Crossover Snowboarding, Bright-Colored Outerwear, Rise in Yoga Apparel, and New Styles in Boots
Story and Photos by Kathleen Gasperini and Tom Wallace Outdoor Retailer Winter Market wrapped up January 25, 2013 with a strong turn-out of winter sports enthusiasts as well as fashion industry leaders looking for the next styles in seasonal jackets, snow pants, yoga apparel, and technical backpacks. While it’s by far the most conservative show […]
Bread & Butter Launches Big Time Theme in Berlin, Plus Fresh Changes for July Trade Show
Arguably one of the most leading-edge fashion trade shows in the world, Bread & Butter in Berlin always offers a high dose of innovation and prestige when it comes to what’s taking place in street, urban, and upper urban fashion. Today, January 15, 2013, the show launched with an enormous crowd seeking to discover the […]
Agenda Kicks-off Fashion Trade Show Season with Streetwear and Action Sports Brands, Bringing a Fresh Vibe for What to Expect for 2013
From just 30 independent brands in 2003 to more than 550 streetwear, action sports, and lifestyle brands in 2013, the Agenda trade show January 4-5, 2013 in Long Beach, CA provided a broad range of what to expect in this growing subculture of fashion. The growth of this show in the past 10 years also […]
Agenda’s 10 Year Anniversary Comes with News of Joining Reed Exhibitions, Creators of Shows Like New York Comic Con
As Agenda fashion trade show approaches, January 4-5 in Long Beach, CA, for their 10th year, they have big news about new partnership: Agenda has joined Reed Exhibitions, the creators of such shows as New York Comic Con, ReedPOP, and hundreds of other events they have created around the world. Stay tuned for live reports […]