Story and Photos by Kathleen Gasperini and Tom Wallace The flagship Agenda trade show in Long Beach, CA, from January 7-8, 2014, represented a quintessential snapshot of where the marketplace of streetwear, action sports, and music-inspired lifestyle apparel, footwear, and accessories is headed. The show was packed with business being done at the brisk pace […]
The fashion trade show season is about to get underway with a variety of top shows starting this week, including Agenda in Long Beach on Tuesday-Wednesday, January 7-8, 2014, Bread and Butter in Berlin, and the upcoming Vegas shows in February. It’s an exciting time for major transitions to the trade shows, including new owners […]
The owners of Surf Expo, George Management LLC, has been purchased for $335 million by Emerald Expositions Inc. owners of Outdoor Retailer trade show. Interestingly, in the on-going evolution of trade shows, outdoor and surf have grown closer, especially a seen at the summer OR shows where several surf brands have been exhibiting and participating […]
The addition of consumer days to what was once industry-only trade shows are becoming more popular as the evolution of the fashion industry continues to change with stronger consumer influence and control. Last week, we announced that Bread & Butter trade show in Berlin would be changing their format for their July, 2014, edition, and […]
AGENDA, the leading forum for the action sports, surf, streetwear, lifestyle and footwear industries, has a lot going on for its upcoming trade show January 7-8, 2014, in Long Beach, CA. First, it’s announced a strategic partnership with FLEXFIT—one of the world’s largest vendors of custom, private label headwear—as its exclusive headwear sponsor for an […]
Just one month after announcing their new campaign Ich Bin Ein Berliner (I am Berliner), a more consumer-friendly website, and an online magazine, Bread & Butter trade show has announced new concepts for their July 2014 show which is to include consumers. Given that Bread & Butter tends to cater to the most core brands […]
We Are the Superlative Conspiracy (WeSC) decided to bring back its license deal, a 10-year arrangement with Oved Apparel, which also has license deals with brands such as PRPS and Modern Culture, in-house in the U.S. to try and get the brand back in line with the American marketplace. According to an interview in WWD […]
Bread & Butter in Berlin has launched their next campaign for their upcoming show, January 14-16, 2014 at the Airport Berlin Tempelhof called “Ich Bin Ein Berliner” meaning I am a Berliner. The idea, according to the trade show is to bring the feeling of Berlin to everyone around the world interested in the industry […]
While the popular streetwear and denim trade show in Berlin, Bread & Butter, is known for exceeding expectations when it comes to attracting the top brands in streetwear, denim, and urbanwear, the one missing element was relaying it’s message to the end consumers. Like all industry-only trade shows, the public is not invited, however like […]
With the rise in popularity of American heritage brands, Woolrich’s recent announcement to partner with Portland Product Werks to create a shoe collection sounds promising. Debuting for Fall 2014 and launching first at FFANY trade show in NY in December, followed by Outdoor Retailer in January and Project in Vegas in February, Woolrich’s shoe collection […]