Freitag is one of the early adopters of recycling and upcycling ever since the founders, brothers Daniel and Markus Freitag, based in Zurich, first started making bike messenger bags out of recycled old tires. Over the years, a main source of their fabric is old truck tarps. Frietag likes to call the various street materials […]
Converse has launched a new campaign called Made by You that takes a look at 100 sneakers worn by legendary international players in music, arts, and fashion. The idea taps into a new marketing campaign within the DIY spirit of the quintessential youth market shoe and spirit of creating one-of-a-kind kicks. Key shoes featured include […]
The post-gender generation is in full swing and now fashion labels and retailers are beginning to tap into this societal shift. As we’ve noted over the past 10 years, youth culture today continues to shift away from the strong lines between what is meant for males and what is meant for females towards a more […]
Liberty Fairs fashion trade show is quickly becoming the most progressive gathering of the tribes across a range of inspiring fashion, accessories, footwear, and beauty. The Las Vegas edition from February 16-18, 2015, is part of the Modern Assembly collaboration with other shows including Agenda and Capsule. There were many aspects to the growing popularity […]
Etsy, the favorite online retailer for crafted goods, has decided to go public. The company filed with the U.S. Securities and Exchange Commission yesterday, March 4, 2015, and is looking to raise $100 million. According to their filing, Etsy says they have 1.4 million sellers and 19.8 million buyers, with a revenue of $108.7 million. […]
Target lost its cheap chic cache a couple of years ago, especially among youth culture shoppers. As our data has shown, Target used to be an important location for shopping for inexpensive fashion. The masstige collaborations were impressive, and the mix of items for sale including personal electronics, music, and beauty, made Target a fairly […]
Uniqlo, the Japanese fast-fashion brand that continues to grow in preferences among youth culture according to our upcoming 15th Annual Spring Youth Culture Study 2015, has announced another high-profile designer collaboration with Christophe Lemaire, formerly from Hermes, and previously Lacoste. The capsule collection of both men and women’s items will launch in the Fall of […]
The International Olympic Committee Executive Board has moved forward with several initiatives approved from the Olympic Agenda 2020 which was agreed upon during a meeting eight weeks ago in Monaco. First, for the bidding process of host cities, the new Invitation Phase for the 2024 Games is in place which gives interested cities the chance […]
Nasty Gal, the increasingly popular ecommerce site for edgy new designers and vintage fashion, just announced another round of investment at $16 million and the addition of former Apple executive, Ron Johnson. This is a Series C round, which is less than the $40 Series B round, but still shows the brand is on a […]
Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]