Category: Trends

Global Inheritance Introduces the Oasis Water Bar for Upcoming Festivals Comparing Water of the Present and Future

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Global Inheritance steps-up once again with another sustainability initiative to introduce climate change issues to youth culture markets through on-site, interactive sponsorship programs. Their latest brings awareness to water through their traveling Oasis Water Bar. With the current record breaking drought in California, and a growing global water scarcity, the need for solutions and actions […]

Ethical Fashion Monster-Mega Chain Planned by Japan’s Cross Company

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Cross Company, the big giant retailer out of Japan, has plans to challenge with likes of fast-fashion players such as Uniqlo and H&M. But the twist? Sourcing it all from ethical products and creating entirely eco-friendly fashion. According to a series of reports from Japan, as well as the Business of Fashion, the plan is […]

Chrome Browser X Mobile Phone Interactive Sky Sculpture Launches TED’s 30th Anniversary

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In a very fitting tribute to TED’s 30th anniversary celebration in Vancouver, Canada, artists Janet Echelman and Google’s Creative Director Aaron Koblin collaborated to create Unnumbered Sparks. This is an enormous textured sky sculpture, 745 feet long hoisted between two buildings that allow participants to paint the sky via a mobile phone app. At  night, […]

H&M Sales Up 12% in Q1; Launches Online Shop In France

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H&M continues to capture the attention of the fashion world. As the fast-fashion retailer from Sweden expands its footprint, it’s also been able to bring a new energy to youth culture fashion. While many retailers including Abercrombie & Fitch, Hollister, and American Eagle have found themselves in difficult positions when it comes to younger buyers, […]

Seek No Further Brings Cool-Factor to Fruit of the Loom

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Fruit of the Loom is tapping into their heritage past finally with the launch of a new collection called Seek No Further. Designed by the very credible Dorothee Loermann, formerly from Surface to Air, the simplistic collection based on the basics of Fruit of the Loom’s signature underwear gives a new jolt of credibility to […]

American Eagle Outfitters Q4 Tanks–Teen Retailers Facing Greater Challenges

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American Eagle Outfitters released its financial statement today, March 11, 2014, with undeniably one of its worst quarters ever. Consolidated comparable sales for the 13 weeks decreased 7% over the same 13 week period last year. Gross profit decreased 28% to $332 million. Jay Schottenstein, Interim CEO stated, “The Company’s results in 2013 were highly […]

Fashion Round-up: New Women’s Surf Brand Amuse Society; Urban Outfitters Launches Denim Label; Abercrombie & Fitch Q4 Down 58%

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Under the direction of Summer Rapp, formerly of Roxy, and Mandy Fry, formerly of Billabong and Volcom, a new women’s surf brand has been named, Amuse Society. The brand is the third brand announced by Stokehouse Unlimited, a conglomerate created by Paul Naude, formerly from Billabong. Stokehouse’s first brand was Vissla, a men’s surf brand […]

Agenda Vegas Brings Leaders in Streetwear, Action Sports, and Music-Inspired Fashion and Footwear to New Levels Mixing up Business with Entertainment and Networking Opportunities

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Story and Photos by Tom Wallace and Kathleen Gasperini One of the strongest shows coming out of the Vegas fashion trade shows earlier this month was Agenda, which returned to Vegas for the second time February 17-19, 2014, as part of Modern Assembly (including Liberty Fairs and (capsule)), and challenging the status quo of MAGIC’s […]

Unliked: How Facebook Is Losing Face with Youth Culture Markets

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Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]

Bread & Butter Trade Show Remains for Industry Only—Cancels Idea of Consumer Days

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After getting a great deal of pressure from exhibitors and fashion industry leaders about Bread & Butter’s decision to add two consumer days to the end of their upcoming trade show in July, director, Karl-Heinz Muller has announced today, February 25, 2014, that they will remain an industry only show after all. The aim for […]