Category: Trends

Crayola Launches Colorcycle Program and Partnership with JBI, Inc. to Convert Markers Into Renewable Energy

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Here’s another example of the growing emphasis on recycling and cradle-to-cradle thinking at the teen level with Crayola’s latest program for schools to recycle markers into clean energy. Through a partnership with JBI, Inc., a recycling and energy company, Crayola is announcing to all schools K-12 in the United States to recycle markers through a […]

How Fashion Films Are Evolving and Merging Technology and Design for the Future

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The fashion industry may change quickly when it comes to new styles and designs for each season, but one area it did not adapt to quickly was the age of technology. However things are beginning to change, thanks in most part to evolution and popularity of fashion films—often short video clips posted on Vimeo or […]

Abercrombie & Fitch Faces Tough Back-to-School Season, Low Q2 Results, With Hollister Taking Biggest Hit

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With the Q2 financial results coming out among various publicly held teen retailers, it’s very telling that we’re still not out of an economic quagmire when it comes to changes in shopping patterns among youth culture today. In our upcoming Fall Youth Culture Study 2013, we get right at this point with even more data, […]

Urban Outfitters Q2 Profits Pop 25%–Bright Light in Challenging Retail Landscape

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There’s a lot going on in fashion and retail right now, and it’s not just from the fashion trade shows in Las Vegas which will soon provide insights on where trends are headed next for SS14. But while teen retailers such as American Eagle, Abercrombie & Fitch, Aeropostale, and even Macy’s report financial difficulties in […]

Project Las Vegas Launches Threads and Fins Surf Culture Destination, Project MVNT Is Back With Street Hearts, Plus Premium Denim, and Grooming

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The Fall fashion trade shows in Las Vegas from August 16-18, 2013 bring with them the fashion industries best, along with several new inspirational destinations that illustrate fresh angles on different genres of fashion. Just as Modern Assembly has given rise to a new platform for brands ranging from streetwear, outdoor, action sports, and denim […]

Liberty Fairs—New Fashion Trade Show Brings Several Fresh Initiatives to the Fashion Industry

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Liberty Fairs is on everyone’s radar next week for the upcoming Las Vegas fashion trade shows August 19-21, 2013, including MAGIC and Project, and a new collective of shows called Modern Assembly which includes leading-edge trade shows such as Agenda, (capsule), and now, Liberty Fairs. Launched by Sam Ben-Avraham, the man who started Project before […]

American Apparel Buys Hipster NY Boutique, Oak

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Apparently, the purchase was small enough that the publically held American Apparel didn’t have to tell anyone they were doing it, but they just bought Oak. Oak is one of those very cool boutiques in New York that offer the most leading-edge designs, not to mention a hang-out location for gatherings such as the weekly […]

Back-to-School Warning Bells for Aeropostale and American Eagle Outfitters Signal Challenges for Youth Culture Retailers

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Aeropostale today announced their Q2 financials and once again, show that they are struggling within a challenging climate for retailers. Today’s youth culture demographic is less interested in buying what they have to sell. As we’ve noted in many of this year’s Youth Culture Studies, and our upcoming Sustainability and Fall Youth Culture Studies 2013, […]

Agenda Long Beach Celebrates 10 Years, Brings Leaders in Streetwear, Action Sports, Lifestyle to the Forefront Featuring Key Changes in Styles, Mixed Patterns, Modern Takes on Retro

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Story and Photos by Kathleen Gasperini and Tom Wallace Agenda has become the leading forum for streetwear, action sports-inspired, and lifestyle brands when it comes to fashion overall. But the Long Beach show, their most recent sandwiched between a smaller New York version and the upcoming Las Vegas show, is the kingpin of this genre. […]

ASC Action Sports + Culture 2013 By Group Y Brings Industry Leaders and Visionaries Together Around Themes of Authenticity

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On July 24, 2013, a day before the Agenda fashion trade show in Long Beach, CA, a core group of industry leaders, marketers, brand strategists, and presenters gathered for the 4th annual ASC Action Sports + Culture 2013 conference at the convention center’s conference theater, host to the legendary TED conference. Launched by Group Y, […]