Moving into back-to-school season, retail within many youth culture segments is looking grim. One of the worst was today’s announcement that Abercrombie & Fitch’s second quarter net earnings fell a dramatic 52% to $15.5 million. Mike Jeffries, Chief Executive Officer and Chairman of the Board of Abercrombie & Fitch Co., said: “The second quarter results […]
Upscale urban cycling, fixie, and cruiser sportswear continues to gain traction as a growing movement among those choosing bikes for transportation and thus creating the need for savvy cycle-wear. The movement has been growing in various niche industries, especially in boutique bike stores, but when Levi Strauss launched their NanoSphere Commuter collection structured and made […]
Our DIY generation has given way to an EIY movement whereby Earning It Yourself is at the basis of why more young people today are moving into crafting and appreciating the art of the handmade more than ever before. This isn’t about your grandma’s sewing but more about appreciating heritage, understanding that quality is more […]
We’re honored to be asked to present once again at the MAGIC/Project/S.L.A.T.E./Pool Fashion Trade shows on August 20, 2012 at 3 p.m. in Las Vegas at the Mandalay Bay Conference room on one of our favorite crossover topics, Action Sports and Streetwear. Presentation Description: Many changes have taken place in street and youth culture fashion […]
Inspirational books have just hit the market, and as usual, starting off this month in the Paris concept store Colette before hitting the mainstream, including the latest from street fashion photo blogger Scott Schuman, a.k.a. The Sartorialist and his latest book “The Closer,” and a compilation of Banksy street art by Gary Shove and Patrick […]
Quiksilver’s sun-drenched fades and gradients on their new collection of board shorts. Story and Photos by Tom Wallace and Kathleen Gasperini Agenda fashion trade show held in Long Beach Convention Center, CA, August 1-2, 2012 has become the ideal platform for a new crossover of styles, brands, and retailers. While many traditional players in action […]
NeoCha’s latest artist highlight is Taiwanese designer Jeffrey Wang who created a unique sculpture series using Levi’s denim jeans in a show called “Persona” depicting a variety of different ways to use denim as art. Jeffrey Wang is a graduate from Parsons School of Design and described him project in a unique fashion: “The main […]
Wearable technologies, particularly designer headphones have been going strong ever since the iPhone eggshell white earbuds became a status symbol and fashion brands like WeSC started creating this unique accessory as a tool of style. Now, designer headphone brands from Marley to SmartEars to SkullCandy are a regular part of any streetwear trade show and […]
While it’s fairly clear that Facebook’s IPO took place after the social network already peaked, what most brands ask is which social network platform is taking over next. When it comes to youth culture in the United States, we sought-out the answers to not only where things are shifting but why and which specific demographics […]
Introducing Guerilla24 Guerilla24, a unique new denim brand from Hong Kong featuring selvedge jeans, is taking an interesting marketing route of utilizing street art as the backdrop to the appropriately named Guerilla24. Debuting earlier this month in the downtown street art gallery Crewest, the brand collaborated also with Bullet Magazine for its opening show, attracting […]