Category: Uncategorized

Adidas to Launch a Sports Drink with Coca-Cola, Aquarius Pro, and Plans to Revive Reebok

Tests started in Japan, but plans for a global roll-out are underway as the footwear and apparel giant collabs with the beverage giant to produce an isotonic fitness drink.

UK’s Topshop Opts for Expansion in China and Brazil Before the USA Indicating Shifts in Global Opportunities for Key Youth Culture Retailers

If billionaire Philip Green, owner of the private chain and highly successful Topshop stores is correct, new markets for growth have shifted.

Label Networks’ Mobile Culture Lab to Launch Vans Warped Tour Android App, iPhone App for Skaters’ BiebelsWorld, Apps for Keep-a-Breast Foundation and Center for Biological Diversity

Latest wireless development applications for the youth culture mobile markets to be deployed, ranging from music tours, to skate, to non-profits.

Lady Blue Shanghai by David Lynch for Dior Among the Best of Indie Fashion Films

Fashion films have become the new indie of indie movies, but Lynch%uFFFDs 12-minute noire captures the essence of the filmmaker, and brand-as-poem. Starring Oscar winner Marion Cotillard.

World Cup Soccer Fever and Umbro’s Brilliant Campaign Featuring 7 National Street Artists for Unique Badge and T-shirt Collection

Top marketing ploys in sports right now are jumping on the upcoming World Cup in South Africa. However Umbro’s England Home Kit is among the most unique, combining top national artists with collectibles feeding soccer-frenzy.

H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF

Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.

Shepard Fairey Obama Poster Spoof in Ironman 2

Robert Downey, Jr. as Ironman is one thing, but the Obama poster spoof is iconic.

The Brilliance of 48 Hour Magazine -Redefining Publishing Has Never Been So Fun

Using modern tools such as MagCloud, InDesign, crowdsourcing, web-to-print production, and more, these San Francisco writers pulled-off the unthinkable.

Nike 6.0 Women’s Collection -Action Sports Girls On the Rise

Sure Nike’s taking over action sports, staking claims everywhere, but the brightest move may be their Women’s 6.0 collection.

Trade Show Round-Up: Agenda Launches NY and Winter Show; Bread & Butter’s New Plans for Street and Sport ; Introducing Brandery in Barcelona; Capsule and Rendez-Vous New Dates and Locations

Fashion trade shows continue to provide new ideas for exhibitors and attendees, including new shows, sections, dates, and locations.