While it may seem like who needs another trade show, apparently the action sports industry does.
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Latest Irony in Fashion: Warriors of Radness Military WOR Look; Acne’s Souvenir Sweatshirts Mixing Iconic City Images
Fashion often takes itself way too seriously, so it’s refreshing when brands switch the dial to funny.
Google Launches Merch Store for Bands to Sell Off YouTube Clips
Partnering with Topspin, Songkick, iTunes, and Amazon, Google’s YouTube Merch Store will pack it in for musicians and fans.
Burton to Exhibit at Outdoor Retailer for First Time -Joining Ranks of Action Sports Making the Move
Burton Snowboards is added to growing ranks of action sports brands heading to SLC for OR. Wonder how this makes SIA feel?
Warped Tour 2012 Dates Announced–Music Tour Season Kick-off for 2012
In it’s earliest announcement ever, the Warped Tour has announced their schedule of dates for 2012. Sponsors, musicians, and fans starting to make plans.
Today’s Youth Demographic Attracted to New Methods of Advertising -Data, Quotes, Examples from Label Networks’ Fall Youth Culture Study 2011
This story reveals that most brand ads not only don’t “get” today’s youth, but results equal in brand backlash. But there are solutions.
Colleges Ramp-up for Occupy Thursday, Bringing College Debt to a Highpoint, and Good News Like SunSaluter for Smart People Who Took Time Off College
Sparks of Societal Change are in the Air. Protests, College, Eco Solutions.
Shepard Fairey at Asbury Park–Revitalizing the Area
Turning a diamond in the rough area into something culturally exciting.
Coke’s Move to the Beat Olympic Campaign Hopes to Draw Youth Culture To London Games 2012
Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).