What happens at Coachella is a strong indicator of what to expect from 2010’s summer’s concert festival season in the USA and Europe. Here’s the scoop.
Rarely do traditional fashion houses tap into new media models towards re-capturing cred among a new generation, but Burberry is an exception and a brand to watch for many reasons.
This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.
There’s a reason we keep writing about Japan-based fast-fashion retailer Uniqlo. While other retailers are dropping like flies, Uniqlo proves their strategies are on the money.
Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.
