Category: Uncategorized

Culture Jamming with an Environmental Twist with Guerilla Gardners’ Seed Grenades

Not in Copenhagen protesting in the name of the environment? Huck a seed bomb in your own city and start your own protest garden.

Changes in Advertising Effectiveness in Youth Culture:”Since companies have to advertise, what type do you prefer?”

Fresh data from Label Networks provides new insight on what type of ads are working best and the distinct preferences based on certain target demographics and how things have changed in the last 6 months.

Cool Collabs of the Month: Hurley by Pendleton, Karl Lagerfield’s Ruby Motorcycle Helmets; H&M’s Launch with Sonia Rykiel

While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.

Music Tour 2010 Update: Lilith Fair Returns; Vans Warped Posts Tour Dates, Logo; Hot Topic Heads-up Sub City Take Action Tour; Country Throwdown Gains Momentum

Marketing through music is the way to go for brands looking to launch effective grassroots campaigns. Here’s a quick look at what’s going on for 2010 so far.

Big Wave Surfing’s Legendary Event The Eddie Aikau by Quiksilver Goes Off in Macking 50-foot Waves, Stoking Fans, Sponsors, Media

Oahu’s North Shore is getting pummeled by monster surf, launching the Eddie Aikau, producing big swells for the women’s Billabong Pro, and gearing up for the Billabong Pipeline Masters -the final event of the Vans Triple Crown.

Hot Accessories from 2009 Illustrate Youth Culture’s Favorite Adornment-From Intriguingly Cool to Utilitarian to Funny

What we humans choose to accessorize with says a lot about individual creativity and trends, especially at a time when accessories have come to “represent” fashion, rescuing style when money is tight. Here’s our street report recap from %uFFFD09.

Top On the”Don’t” List for Bad Fashion for 2010 Goes to Burton as They Unveil the Official USA Olympic Uniforms

Taking a prime opportunity to make the USA shine in a sport we created, Burton’s team uniforms take a major fashion step backwards.

Action Sports Trade Shows’ Tit-for-Tat as Both ASR and Agenda Add-on or Team-up with a Skate Entity

It seems that everyone wants skateboarding in their trade shows as the battle begins for which show will dominate when it comes to action sports in 2010.

%u201CBeautiful Losers” Reveals the Creative Ethos Connecting Street Art, Sport, Punk, and the DIY of Today’s Youth Culture Often Sought After by Corporate Brands

Now that it’s out on DVD, this is a must-have documentary for brands and fans trying to get a grip on the influence of street art, lifestyle, and communication among youth culture in the USA today.