Category: Uncategorized

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack

Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.

Vespa Culture Continues the Cred-Factor of Cool Found In the Cult of Transportation

How Getting from Point A to Point B Has Become a Lifestyle from Ruckus Riders to Fixed Gear, DIY Harley’s, to Ubiquitous Vespas. LA’s newest store showcases the best, the retro, the garage, the apparel.

Action Sports Round-up: Judging Shaun White -Olympic Challenge; Tony Hawk Paris Show; Billabong Buys Swell.com; Volcom Pipeline Debut; Reef Hawaiian Pro; Hot Topic Hopes for New Moon Bump; Zumiez Results

Exciting and challenging times for action sports, depending on whom and what you look at. Here’s a round-up of the latest highs, lows, and upcoming challenges of the industry.

iPhone App for Vans Triple Crown of Surfing Causes Big Waves for Event and Sponsorship Potential for Surfing

Finally, you can get big waves in the palm of your hand.

China Denim Market -Surprises in Top Brands, Buying Power, Spending among Youth Market

In Label Networks’ 3rd annual China Youth Culture Study covering 15-30-year-olds across Beijing, Shanghai, and Guangzhou, despite the global economic downturn, there are new markets with great possibilities for fashion brands, particularly denim.

Youth Culture and Social Networks: Fresh Data Quantifies Communication Patterns, Key Features, and the Most Effective Brand Marketing Opportunities

Surprisingly many brands (especially in the automotive industry) don’t have a successful new media/social network strategy yet. Our results indicate what youth culture is using mostly, why, and where brands may benefit mostly in new media.

PacSun’s Brutal Q3 Results and Predicted Even Worse Q4 Says Volumes about the State of Action Sports Lifestyle; H&M Is Up 7%

It’s not fun to say “We told you so%u2026” when it comes to such bad news, but sometimes it just has to be said.

PostApocalyptic High Water Lifestyles with a Steampunk Vibe Give Hope to the Future as Revealed by Studio Lindfors and BLDGBlog-ger Geoff Manaugh

Architects Studio Lindfors tap into the growing trend of illustrating life after the ice caps melt, when an aerial highway of blimps emerge, and chairlifts get us from one place to another.

Surfing Round-up: $1,000,000 Vans Triple Crown of Surfing Gets Underway; Big-Wave Event Eddie Aikau Invites Announced; ASP Europe President Argues for”Free” Surfing Competition Changes

It’s big wave season which means time for the most prestigious surf competitions among global pros, sponsorship opportunities, and announcements in competition formats for 2010 effecting the industry.