From Hollister to H&M, Abercrombie to Aeropostale, it’s a mixed bag of tricks as certain brand strategies work while others don’t based on changes in consumer preferences and spending.
Back-to-school fashion meets with a heavy influence of Goth, Loli, Fairey Kei, J-Rock, Anime this year as J-Pop has officially invaded. (Alice in Wonderland Loli.) Street report on top brands, styles, accessories.
Rockstar Mayhem Fest Embodies What’s-up with Modern Day Extreme Music and with It, Regenerated a New Demo of Metal Fans, Sponsorship Opportunities, and Graphic Fashion
Not just headliners Marilyn Manson and Slayer brought fans to Rockstar Mayhem this summer, but the mash-up coming from All That Remains, Job for a Cowboy, Bullet for My Valentine caused a reverb effect that keeps ears (and new trends) ringing.
Hispanic Youth Culture Preferences in Footwear Brands and Sneaker Culture Illustrate New Market Opportunities Among America’s Fastest-Growing Demographic
The ethnic make-up of the United States is changing rapidly, especially among 13-25-year-olds. For footwear brands, staying on top means recognizing where certain brands rank and why within this growing demographic and how best to target them effectively.
The future of retail, ads, personal identification, rely on QR technology coming from Japan. Latest experiments at a beach take things one step further.
Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.
